Logo Design Love

on logos and brand identity design

10 lovely monograms

A few creative monograms for your enjoyment.

Canadian National Railway
Designed by Allan Fleming, in 1960.

Canadian National Railway logo

Designed by Arnell Group, in 2000. conEdison is a US-based electricity supplier.

con Edison logo

Frost & Reed
Designed by Atelier Works, in 2006. Frost & Reed is a UK-based fine art dealer.

Frost and Reed logo

National Theatre
More info on the designer and year in this comment.

National Theatre logo

Newspaper Marketing Agency
Designed by SomeOne, in 2000.

Newspaper Marketing Agency logo

University College for the Creative Arts
Designed by Blast, in 2005.

University College for the Creative Arts logo

London Symphony Orchestra
Designed by The Partners, in 2001.

London Symphony Orchestra logo

Rabih Hage
Designed by Hat-Trick, in 2002. Rabih Hage is a UK-based interior designer.

Rabih Hage logo

Victoria & Albert Museum
Designed by Alan Fletcher, in 1989.

Victoria & Albert Museum logo

Formula 1
Designed by Carter Wong Tomlin, in 1994.

Logo removed after I was contacted by NetResult, telling me I was in breach of FOA (Formula One Administration) copyright. To view the Formula 1 logo again, here’s the Google image search results for Formula One logo.

What’s your favourite monogram?

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

53 appreciated comments

  1. Very cool new site, David! I enjoyed wandering around and will be back.

    Best for the new venture,


  2. Nice, I’ve always loved the F1 racing logo. It just might be my favorite logo of all time, even though it doesn’t have much to it.

  3. Tammy, thanks for the well-wishes. I’ve been thinking about this launch for some time, finally pulled the finger out.

    Dan, some others that make good use of negative space.

  4. I’ll second the shout for the F1 logo. It’s probably the smartest monogram design out there. Although it is starting to look a bit dated, I’d like to see a revised version based on the current, very clever, monogram design.

    Great new site by the way David.

  5. Hi David, nice new blog!

    My favorite (“favourite” for you Brits! – sorry) in that list is probably the USA network logo. Just simple yet perfectly done.

    Another one of my favorites has got to the FedEx Logo…I am sad to say that I only discovered the arrow about 3 years ago.

    Looking forward to enjoying many of your posts on the new blog!


  6. Nice site David….

    Thanks for sharing such a nice post.


  7. Simon, something for you to have a crack at?

    Brian, glad you like the blog. Fedex isn’t a monogram. Great design, though.

  8. Great Collection. I really like the NMA logo.

    However, I don’t really get the LSO logo choice. Without knowing that its a monogram, it could easily be conceived as a drawing of some kind (sperm came to mind).

  9. Way to go on the new site David. Another excellent one to add to my reader!

  10. Lloyd

    the rh and the FR seemed forced.

  11. Erick, I wonder what’s on your mind?

    Beth Ellen, that’s great you’ll subscribe. Glad to have you as a reader.

  12. knaknak

    Cool Blog!

    I’ve always been a fan of the F1 logo, it screams “fast”

    I also think the LSO logo is awesome – very fluidic and symphony IMO.

  13. The Victoria and Albert logo has to be the best! I’ve been seeing it around alot lately and I just think it’s perfect. So simple yet unique! Which is your favourite David?

  14. My favorites… conEdison, Newspaper Marketing Agency, and Victoria & Albert Museum. The ‘NT’ in National Theatre is too military-ish to me, not something you would expect to see in a theatre logo.

  15. Hi Roberta,

    Those three you mention would probably be my three top choices too. Thanks for commenting.

  16. I’ve seen the LSO logo loads of times and only recently realised that it looks like a conductor! Love it!

  17. rob russo

    Of these I like Newspaper Marketing Agency (NMA) and London Symphony Orchestra (LSO). I love how LSO looks like a conductor’s wand in action…

    Of course, though not as well known, you could include my personal mark here, eh? :-)

  18. Hi Rob, purely coincidence that your last blog post is titled “shameless self promotion?” ;)

  19. Absolutely coincidental! ;)

    Actually, you know that my last post was just in response to Brian’s Business Cards of Bloggers request. And while I’m REALLY trying to tell myself to update more, my current post may be there for a bit.

    I’m new at blogging, but still think it is interesting that I found Brian’s post from a link on Jacob Cass’ site. And I found Jacob thru this site while participating in your recent Logo Design Love Awards. I was just honored to be included in the running.

    Thanks again for all you do. Keep up the great work!

  20. You’re very welcome, and thanks for stopping by. Great to include you as a reader.

  21. Jane

    The LSO conductor is genius. I love it.

  22. On the plus side I absolutely love the Victoria & Albert Museum logo…simple, classic and timeless. I feel the same way about University College for the Creative Arts logo. On the flip side I just dont get the London Symphony logo. I guess opinions are subjective though

  23. ram


    Really I am impressed seeing your new website, its really useful.

    I will also add some of your post and link back to this website. Is it ok?


  24. Frank, there’ll always be a level of subjectiveness about design.

    Ram, no need to ask, thanks very much.

  25. The best of the group would be Mr. Fletcher’s V&A

  26. scott mcclelland

    I am a big fan of the Roger Federer logo. The Frost and Reed logo reminded me of it.

  27. Jordan

    Great collection, thanks!! I recently found this one, I think it`s worth a look too – http://zka11.com/files/scty27.jpg

  28. eddy

    Check out the logo for the Swedish Radio:


  29. Peter

    The London Symphony Orchestra – Logo is brilliant! It’s the LSO, a conductor and some people even say it resembles the river thames :-D

  30. I can’t believe the stupid reaction of NetResult/FOA… some people just can’t understand “the internets”

  31. rik

    Nice post.

    Take a look at the NS (Nederlandse Spoorwegen = Dutch Railroads) logo. It is one of my favorites for a long time. Both a monogram and a symbolic representation of tracks at the same time.


  32. Jordan,

    That is a nice ambigram, and I’ve featured a few others here:

    Inspiring ambigram logos

    Rik, great addition.

  33. Chris

    I realize this is pretty old, but I only recently found this blog so I’m sort of catching up, I think the formula one logo works even better in B+W than it does with the red, suddenly the 1 (the white space) jumps out at you a lot better, whereas with the red I automatically see the red part as a 1… or is it just me?

  34. Nice ones David. Is it possible CNN was derived for Canadian National Railway.

  35. Alex

    I think that the ESPN logo is a very good example of a monogram logo.

  36. Alex

    Also, I think VW (Volkswagen) is a good example.

  37. Actually number 4 wasn’t designed by FHK Henrion!

    And the year was 1974.

    Here’s a link: http://www.davidthedesigner.com/davidthedesigner/2007/09/so-maybe-peter-.html

    Love from Ian Dennis

  38. Thanks for keeping me right, Ian. Updated.

  39. Niall

    I love the logo of the loft book shop in Dublin http://theloftbookshop.com/

  1. The First Post · News - May 31st, 2009

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