Comments on: 10 successful logo redesigns

By: Lou Sparx

Lou Sparx — Fri, 19 Feb 2010 04:07:27 +0000

Great post, David. I feel #8 Delta isn’t a very good re-design and it seems to have gone back in time. Does anyone else feel this is also true?

By: Ana De Leon

Ana De Leon — Fri, 05 Feb 2010 19:51:18 +0000

many of the redesigned logos look really good, some of them have small changes that make big difference. my favorite is the “toys r us” logo and i prefer how the hunter logo look before.

By: Mingo

Mingo — Thu, 04 Feb 2010 18:08:09 +0000

1.I like the new green that they used on the letters.
4.It is true that this new logo looks like adobe’s hehe
9.NFL new logo looks great! the football is more defined (it previously looked like a torta)

By: mark

mark — Mon, 18 Jan 2010 13:35:15 +0000

very useful.

Shame you’ve not added perhaps THE best example of successful rebranding: BP

By: Michael

Michael — Thu, 14 Jan 2010 05:35:49 +0000

@Jen Marsh – The new Chevron logo is awful. The gradient adds nothing. A ribbon cannot be folded like that – the bottom would be flat not pointed. And as a folded ribbon it ceases to be a *chevron*, which is a flat, v-shaped heraldic device. The change is utterly moronic and reeks of a marketing weasel trying to be “Web 2.0″.

By: Mundir

Mundir — Sat, 21 Nov 2009 03:45:18 +0000

Logo re-design requires special talent. The hunter logo and science channel have great re-makes. I love them. Great post. Keep the good stuff coming!

Do not like the kangaroo logo though

By: Brand New « Berrin Sun’s Blog

Brand New « Berrin Sun’s Blog — Tue, 17 Nov 2009 01:47:11 +0000

[...] blog of Sabancı University VACD students. I knew about Brand New from logodesignlove’s post, 10 successful logo redesigns. Brand New is a division of UnderConsideration, and its sole purpose is to chronicle and provide [...]

By: Roundup of Logo Inspiration Roundups at ESTHETIC CORE | blog

Roundup of Logo Inspiration Roundups at ESTHETIC CORE | blog — Fri, 16 Oct 2009 22:08:40 +0000

[...] 10 successful logo redesigns When a logo is used for a number of years, the brand awareness that is amassed can prove a valuable tool in the marketing arsenal of large corporations. With that in mind, logo re-designs often implement subtle changes to refresh the look whilst considering customer recognition. [...]

By: David Airey

David Airey — Wed, 02 Sep 2009 17:47:28 +0000

Thanks for the props, Steven. Glad to have you come and visit.

By: Steven Skaggs

Steven Skaggs — Wed, 02 Sep 2009 17:39:26 +0000

The only disagreement I have is the NFL Logo. Yes, good choice to limit starts and make simpler, but what’s with that stiff typography that no longer relates to the frame of the shield? And really, it is pretty lame to begin with, isn’t it, so they could have kept going. By the way, great website for students of visual identity.