It’s no coincidence that the most memorable logos are also the most simple in appearance. You want the identities you create to be instantly recognisable, acting as a memorable identifier for the company they represent. A consumer will normally just take a fleeting glimpse at a logo, and an overly complex mark will make that opportunity redundant.
Here are 15 examples of simple, successful designs.
Designed by Sir Peter Scott, in 1961.
Designed by Raymond Loewy, in 1971.
Designed by Bayer, in 1904.
Designed by Sam Dallyn, in 2001.
5/ USA Network
Designed by Peloton Design, in 2005.
Designed by Deepend, in 1999.
7/ British Golf Museum
Designed by Tayburn, in 2004.
8/ London Underground
Designed by Edward Johnston, in 1918.
9/ Mitsubishi Motors
Designed by Yataro Iwasaki, in 1870.
Designed by Johnson Banks, in 2003.
Designed by Siegal & Gale, in 1977.
Designed by Regis McKenna Advertising, in 1977.
Designed by Edward Young, in 1935.
Designed by Herb Lubalin, in 1980.
15/ Waterways Trust
Designed by Pentagram, in 2000.
Are there any designs you’d add to this collection?