Logo Design Love

David,

Congrats on the new blog . It looks great!

Thanks for this post. I’m currently sweating over a logo design right now, and it’s good for me to remember that often simple is best.

I’m interested in your inclusion of the 3M logo. Do you really think it’s a great logo on its own merits, or do you feel that it’s achieved its status as a design icon by its ubiquity? I’ve always liked it, but when I look at it critically, I really just see a nice sans-serif bold face kerned closely together.

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I’m a bit surprised to see the logo for “Shelter” up on this list. It might be simple and memorable, but that’s due to it being so ugly. It’s a pain to see the “roof” of the H being bent in straight lines when the rest of the characters are smooth and curvy.

Hi David! Congratulations with the launch of your new logo blog. I’m sure it will be a very successful blog in a near future! When did you have time to post all those articles here?!

I love Families logo. I featured it in my post of 8 Clever Logos. I’m also very fond of the WWF logo, it is very cute.

It’s interesting how you have an image of a red heart at the beginning and the word LOVE at the end of your site’s name ;-)

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I would would love to see a list of the top 10 or 20 oldest logos still in use. The GE and CocaCola come to mind, but I had no idea that Mitsubishi was that old or had a logo that old. 130 years old and it still looks like fresh. And the Underground? Wow – 100 years just about. Looks spring-chicken fresh! I’ve been posting my own logos on my blog lately – it’s certainly the most fun area of design for me, personally.

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Hi David,

Congratulations on the new blog, it looks great. Already love the content too!

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Making something simple, yet usable and effective is by no means easy. Much respect to all the above mentioned logo designers! I guess, we can add PUMA’s and ADIDAS’ logos to the list, too. Though, it’s better to write a separate post on sport logos o the other hand as they are worth reading of :)

P.S.: I won’t be too original congratulating you on the new blog, but really – congrats! Launching a good website takes a lot of time and effort, and even more when you have two of them :)))

Right now I am working on a art project designing a logo for a product. It is good to know that simple ideas still work.

Great set of logos! And congratulations on a great new blog by the way.

I think a lot of these logos are down to opinion here as everyone seems to be asking; why this one, why that one?

Well I’ll add another query for you! The British Golf Museum logo. What in your opinion makes this logo one of the best simple logos? The reason I ask is because personally, I think its dreadful! The inner text is far too small on what is actually quite a large/wide logo, the shape is awkward to work with, it takes a few moments to actually realise it’s a golf ball on a surface (Am I right??), and its just one of those logos that doesn’t quite feel right.

Tut…Tayburn.

I really like the Families one (seen it before, still love it). I also admire the Mother & Child logo. Lubalin had a very elegant simplicity to his designs! I didn’t realize some of these logos had been around so long! I wonder what they looked like in the beginning… Prudential (you probably know it as Pricoa or Pramerica) has an interesting logo history. It’s great to see it evolve over time. I’ll see if I can get you an image of it.

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Nice write up David. I haven’t come across the Families logo before, I can’t get over over beautiful it is!

David, unfortunately, no–that’s the first organization that had the name Prudential in Europe but it’s not us. I guess there’s some law that two organizations cannot have the same name (or maybe it’s two organizations in the same industry), so we had to change it. We even have a disclaimer page about that. You would know my division (real estate) as Pramerica and my division’s sister group as Pricoa (relocation services) in the UK. Which reminds me that I was going to send you those logos…

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I would agree that the WWF panda is one of the classic icons. Sir Peter Scott may have designed the original in 1961 but the panda you show was designed in 1987 at Landor in San Francisco.

At that time the WWF in the US was using one version and international was using another version. Jenny Leibundgut was the lead designer and I was the design director. The logotype was changed sometime in the late nineties. I would be glad to send a few files if you are interested.

Cool post. Some of these are really inspirational. Some are just so, so. But its amazing when some of these were designed. You wouldn’t think some of them would be so old.

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It’s Siegel & Gale, not Siegal & Gate. Hey, your avatar is still Univers ;)

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The WWF, 3M and the Shell Logo are probably the most timeless ones I have seen so far. Great list!

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How many people would have honestly spotted the arrow in the FedEx logo if it weren’t for smile in the mind?

I didn’t until I read the book and love pointing it out to people. Afterwards it’s all I can see and wonder how I didn’t spot it in the first place. Bravo to the designer…

Good call with the logo list above. i would’ve also added the IMB mark by Paul Rand.

Take care.

Rich

smile in the mind is class…

old book but worth a look at.

rich