Comments on: 15 wonderfully simple logo designs

By: Martin

Martin — Fri, 18 Nov 2011 09:59:19 +0000

I really like these astonishing simple but effective logotypes. There is one I would like to nominate for the list; the Boeing logo. It’s so simple and stylish; I can really feel the power and speed and just wish to get airborne when I see it.

By: Kev

Kev — Mon, 15 Aug 2011 14:34:56 +0000

A lovely list, I’ve always been quite fond of this one…
http://www.flickr.com/photos/12break3/4707142170/

By: Simon

Simon — Thu, 07 Jul 2011 12:19:12 +0000

Hi David,

I know this article has been around for a while but I enjoyed reading it again. I wondered if you agree with some of my observations I made in a follow up article to this on my blog:-

http://www.oakleafstudio.co.uk/simple-logo-design/

It would be interesting to get your viewpoint.

Regards

Simon

By: Charles

Charles — Thu, 19 May 2011 02:34:04 +0000

You know what I find funny, I completely agree with the fact that the most popular most recognizable logos are simple and flat.

But, most start up companies looking for a logo seem to not recognize that fact. They are always looking dynamic complex logos. Also, if you look on crowdspring at any given time of they day, you will see nothing but complex, overdone (at times) logos.

By: Paul Herron

Paul Herron — Wed, 06 Apr 2011 16:17:56 +0000

For me, the logo for ‘The Waterways Trust’ and ‘Families’ are the most intelligent identities on that (esteemed) list.

The others are all good – but those two are the stand-out ones in my opinion.

By: David Airey

David Airey — Fri, 11 Feb 2011 11:51:25 +0000

Hello Denis, I sent you the following email, which I guess didn’t get through:

—

Thanks very much for reading my book, and for asking your question (it was an oversight of mine not to include the name of the new font).

It’s called Apex New.

http://www.vllg.com/foundries/Thirstype#panel=news-gallery

All the very best,

David

—

By: Denis

Denis — Fri, 11 Feb 2011 11:49:26 +0000

Reading Logo Design Love and finding it an elegant and stimulating book. I was wondering if anyone can help identify the font that Armin Vit used in the JCJ Architecture illustration on page 73. David says it was Helvetica Neue before rebranding but doesn’t say in the book what the final revised font was. Any leads gratefully received!

Denis

By: Sigmund Werthers

Sigmund Werthers — Wed, 09 Feb 2011 09:54:00 +0000

I absolutely love simple logos that work. Because more effort is given on the concept rather than a beautiful visual interpretation per se. So if successful, they are straight to the point and directly understood, hence smart.

By: And now for some great logos | Worthwhile Advertising

And now for some great logos | Worthwhile Advertising — Fri, 13 Aug 2010 11:25:57 +0000

[...] Yesterday I sent you to a web site that showcased bad logos, so to make up for that, here’s a couple of places that showcase great logos. This Webdesigner Depot post has a collection of logos that contain a little hidden symbolism, and this Logo Design Love post from a couple of years ago illustrates how simple logos are best. [...]

By: Billy Holm

Billy Holm — Fri, 30 Jul 2010 19:31:00 +0000

Shell and London Underground is two of my favourite logos. But my number one favourite is the swedish “ICA” logo, red, simple and clean. It haven’t changed for over 40 years!