2012 Olympic non-events

Speaking of Olympics…

“Throughout the course of the 2012 Olympic fortnight, an alternative programme of events will be taking place in offices and homes across London.

“While these events enjoy no official status, they represent some of the most popular participation sports in the UK.

“This blog is an attempt to recognise and honour these under-appreciated events through a system of practical iconography.”

Jumping to conclusions

2012 Olympic pictograms

Wrestling with your conscience

2012 Olympic pictograms

Throwing a wobbly

2012 Olympic pictograms

Shooting yourself in the foot

2012 Olympic pictograms

Fencing stolen goods

2012 Olympic pictograms

Kicking yourself

2012 Olympic pictograms

Lifting a finger

2012 Olympic pictograms

Hat-trick worked with Nick Asbury, David Black, Steve Charker and Andrew Glazier on the project. More on the Olympic non-events 2012 blog.

2012 Olympic pictograms

Via Design Week.

Evolution of Olympic Pictograms: 1964-2012, on Creative Repository
Olympic pictograms through the ages (video), on davidairey.com

Hat-trick elsewhere on Logo Design Love: Prostate Cancer UK.

Logo Design Love, the book

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