Logo Design Love

on logos and brand identity design

2012 Olympic non-events

Speaking of Olympics…

“Throughout the course of the 2012 Olympic fortnight, an alternative programme of events will be taking place in offices and homes across London.

“While these events enjoy no official status, they represent some of the most popular participation sports in the UK.

“This blog is an attempt to recognise and honour these under-appreciated events through a system of practical iconography.”

Jumping to conclusions

2012 Olympic pictograms

Wrestling with your conscience

2012 Olympic pictograms

Throwing a wobbly

2012 Olympic pictograms

Shooting yourself in the foot

2012 Olympic pictograms

Fencing stolen goods

2012 Olympic pictograms

Kicking yourself

2012 Olympic pictograms

Lifting a finger

2012 Olympic pictograms

Hat-trick worked with Nick Asbury, David Black, Steve Charker and Andrew Glazier on the project. More on the Olympic non-events 2012 blog.

2012 Olympic pictograms

Via Design Week.

Evolution of Olympic Pictograms: 1964-2012, on Creative Repository
Olympic pictograms through the ages (video), on davidairey.com

Hat-trick elsewhere on Logo Design Love: Prostate Cancer UK.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

2 appreciated comments

  1. LOL, this reminds me of the sorts of stuff we used to do at Minale Tattersfield. Design can be frivolus and fun.

  2. Hahaha, I love it. Well illustrated by the stick man. These are some very inventive sports.

The comment form disappears on posts older than a year.


Supported by

Good books

These and more here.

Web hosting by

Sites you might like

Join 350,000+ fans

logo design love heart