2012 Olympic non-events
Speaking of Olympics…
“Throughout the course of the 2012 Olympic fortnight, an alternative programme of events will be taking place in offices and homes across London.
“While these events enjoy no official status, they represent some of the most popular participation sports in the UK.
“This blog is an attempt to recognise and honour these under-appreciated events through a system of practical iconography.”
Jumping to conclusions

Wrestling with your conscience

Throwing a wobbly

Shooting yourself in the foot

Fencing stolen goods

Kicking yourself

Lifting a finger

Hat-trick worked with Nick Asbury, David Black, Steve Charker and Andrew Glazier on the project. More on the Olympic non-events 2012 blog.

Via Design Week.
Related:
Evolution of Olympic Pictograms: 1964-2012, on Creative Repository
Olympic pictograms through the ages (video), on davidairey.com
Hat-trick elsewhere on Logo Design Love: Prostate Cancer UK.


















2 appreciated comments, click here to add one
Lee Newham
LOL, this reminds me of the sorts of stuff we used to do at Minale Tattersfield. Design can be frivolus and fun.
Jan 18th, 2012
Jamie Davis
Hahaha, I love it. Well illustrated by the stick man. These are some very inventive sports.
Jan 19th, 2012
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