Logo Design Love

For graphic designers and all who love logos.

30 Yahoo! logos

Yahoo! signage
Photo via Washington Post

“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo.”

Here’s the first.

Yahoo! logo day one

More in the video on the announcement page (embedded below).

A bit odd, really.

Update: 13 August 2013
Make your own Yahoo! logo.

Logo Design Love: A Guide to Creating Iconic Brand Identities

16 appreciated comments

  1. Rich

    If you have a set amount of time to design either 30 logos or 1 logo, come deadline time which do you think will have more thought put into it? I’m not saying it’s a bad thing to experiment, that way you know your end result is the right choice, but this seems more like a publicity stunt than a genuine interest in what makes the best logo. I’ll put money on them choosing day 1′s version.

    I have a feeling the new logo will go the way of ebay and many other companies, exchanging character for minimalism.

  2. Back on the desperate trail of ‘cool’ it seems, presumably backed by a set of in-house designers?

  3. André

    Correct me if I’m wrong, but they don’t say the new logo is one of the 30. This is just a way of creating hype and expectation and keeping people coming to Yahoo! each day to check the variation, make it talked again.

  4. I think it’s really a not-so-sneaky way of seeing which one gets the most attention before they make and official switch. Saving money on genuine research by data-based crowdsourcing. It’s clever in a way, but naturally I don’t think it will definitely yield the best result.

  5. So, this is kind of a fun way to get people involved, but if they’re looking for valuable feedback, it’s best left up to their designers and marketing team. However, if they’re just posting to get people excited about it and generate buzz, then they’ve already won!

  6. I am betting on just the exclamation point as their new logo.

  7. Interesting PR stunt, would be good for Yahoo! to show their design process withing the 30 days also. Although the pressure is on now, if the final identity isn’t ‘mind blowing’ it will be a major anticlimax.

  8. ‘buncha cynics here. Can’t please everyone I guess.

    Sure, it’s hype. It’s marketing. It’s not bold or new. But why the automatic run to negative town? The video is visually appealing and fun and they could definitely use a new logo… Let’s see what happens. Hopefully Yahoo does well for itself and creates more competition in the marketplace.

  9. Brennan

    Is it just me, or does Yahoo have a brand update/change every 5-10 years. come up with a brand image and stick to it. I believe they went through a phase of photos with a knocked out “Y” for yahoo. That was the most interesting brand image for me. This is a pitiful excuse for a publicity stunt, seems more like corporate confusion.

  10. It is called mid age crisis. Or should I say old age crisis LOL

  11. Jim

    The purple logo look and all the food display items on the homepage makes me think I landed in the girls dorm website.
    I liked Yahoo a long time and even admit missing the Yahoo older style with red logo and gray tint pages with blue type.

    Now I just feel I’m in the wrong place here.
    Sorry, just don’t like purple and the homepage keeps getting more and more purple.

  12. Gino

    These 30 logos are junk logos – typeface experiments reminiscent of their current logo without much thought. I’m waiting for the Comic Sans and Zapf Chancery versions. Awful, awful stuff. There is no design process or crowdsourcing here, none of these are a real attempt, at all.

  13. Scott

    My bet is just the Y with the exclamation mark…”Y!”

    yes, good media manipulation exercise to raise brand awareness when things get a bit stale – can’t beat good products for a good price though.

  14. What is with the shareware logos? What are they setting us up for? This is way too long and way too painful!

    https://sphotos-a-pao.xx.fbcdn.net/hphotos-ash3/1184834_10151516679716862_2049186979_n.jpg

  15. Lisa M

    I agree with a few folks here that these logos are bad quality, but what do you expect when they used the spec work based 99 designs to produce their logos. I’m not really a political person, and I don’t take soap boxes very often. But, that fact that they’re not supporting a professional designer or firm to work on this identity really gets under my skin. A large business like this using 99 designs alone is enough of a reason for me to never want to use Yahoo again. It’s bad for the design community and I hope it’s a flop for them overall.

    Side note, they should have also learned from The Gap’s failings over something like this too.

    Two cents for what it’s worth. :)

  16. That spec contest was unofficial, Lisa. Nothing to do with Yahoo. It’s a popular marketing ploy on contest listing websites, covered in a bit of detail by Steve on The Logo Factor.


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