Logo Design Love

on logos and brand identity design

33 logos in 33 minutes

33 logos seen in the first 33 minutes of my day. Like a glimpse in time. The original idea was to show logos through 24 hours, but that would mean a lot of scrolling.

phone logo

bulb logo

joggers logo

slippers logo

gown logo

kettle logo

tea logo

fridge logo

milk logo

cereal logo

bread logo

toaster logo

butter logo

jam logo

tv logo

news logo

banana logo

toilet paper logo

shower logo

shower gel logo

shampoo logo

towel logo

shave gel logo

tap logo

razor logo

toothbrush logo

toothpaste logo

floss logo

mouthwash logo

sink logo

cotton buds logo

deodorant logo

aftershave logo

At this stage I’d still not be dressed for work, and I’ve just finished the morning shower. 33 minutes after waking and I’m already exposed to a large number of brands.

Others showing their logo timelines

This post was inspired by Jane’s fun with brands. Thanks Jane.

Some others are also using logos to represent their days:

What does your timeline look like? It doesn’t have to be an entire day, perhaps just an event or occasion (the journey to work, preparing dinner, 10 logos in 10 minutes etc.). I’d love a glimpse into your day with brands, and if you mention your post in a comment, I’ll add you above.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

75 appreciated comments

  1. Interesting idea. I know ever since I became interested in logo design they’ve been popping up everywhere. I became more aware, I guess.

    Maybe I’ll join in sometime.

  2. I love yours!

  3. Shahzad Khan

    yeah I did that too, and it’s somethign pretty coo… here’s mine :

  4. Ana

    fair trade banana… very chic ;)
    best, Ana

  5. Afsin

    I really like this trend. Here are my 12 logos in first 12 minutes of my day. 12 Logos in 12 Minutes (A New Blogging Trend)

  6. cat

    David, I’m going to be a bit late with mine as I got sidetracked on what I found in my kitchen … Popcorn!

    I love popcorn.
    (and boy does it get the fingers greasy)

  7. Alec,

    Let me know if you give it shot.


    Thanks for the inspiration!

    Shahzad, Afsin,

    Nice work. I’ve added your links to the list above.


    Gotta love the Fair Trade logo.


    I do love buttered popcorn, but can’t stand those bits that get stuck between your teeth. :( Looking forward to your Asian take on the idea.

  8. cat

    David, when you’ve been living off mostly fruit smoothies for days, a surprise package of popcorn is like OMG! WOW!

    (and yes, I did clear out goodies from the house first … but the popcorn was a hiding and a waiting for me)

    Now off to track down my Asian bits …

  9. Inspirational idea! I’ve just published my logo timeline at segd, 14 logo’s in 14 minutes. Thank you for taking a look.

    Sander’s last blog post…14 Logo’s in 14 minuten

  10. Afsin

    Thanks for your comment and link David. Actually, this idea may be converted to a “Logo Story”.. We can drop a couple of lines for each logo, e.g: “what did we do with Converse?”

  11. Shahzad Khan

    Thanks alot for adding me in the list.
    This thing is really catching on, and thats really good…we’re showing some logo design love to everyone :D

  12. Nice! I’ll do it one day :D Cheers~

  13. Hey, I love this idea. I’ll definitely join. I actually will do it in a slightly different way – let it be a surprise ;-)

    Btw, you’ve showed Colgate twice ;-)

  14. cat


    Thanks for the add.

    This was great fun. Too bad it was over so quickly! Maybe do it again next year with a different theme?

    Perhaps by using blog logos instead? Then there’d be some mega link love going around.

    (very strange no one included the logos of the blogs they visit often)

  15. I love the way you did yours – nice twist..

    And thanks very much for the link.

  16. Cat,

    Off to make a smoothie myself. Good shout (unless you’ve been living off them for days of course).

    It is odd that no blog logos were shown, but great idea for another post. You always have such good ideas.

    Sander, Asfin, Shahzad,

    My pleasure adding your entries here. Thanks for joining in!


    Loved your take on it!

    Foxsden, Fubiz, Rafie,

    My pleasure. Good of you all to drop by.


    And a great idea it was too!

  17. David,
    Thanks much for the link love! It was a truly fun and interesting experiment–I think I might have to try out the entire day and see what I come up with.

  18. LOVE IT! It’s interesting that I can tell you live in the UK just by the brands you use.

  19. Tracie,

    Good luck with tracking your entire day!


    It was fun putting this post together. An eye-opener too. I see you’ve also spotted the Spanish logo equation site. It’s a fun resource!

  20. I might show this to my clients! Just shows how important design is.

    I get clients who who want designs for really cheap. They don’t know the importance of design in our world. If they just had a closer look at what they have around their house, they might realize.

    Great idea, and very interesting, thanks for sharing.

  21. You’re very welcome, Kimberley. Thanks for commenting.

  22. vanessa

    I wouldn’t mind a day’s worth of logos, OR the excessive scrolling hehe…. This is great stuff.

  23. Martin

    That’s a great idea :D i gonna make some photo like this

  24. I have ASDA CD-Rs sent in the post from a Northerner. Their owner Walmart changed their logo in the States a while back, you know.

  25. Brought marketing and advertising to a new light. Refreshing way to approach logo design. Thank you!

  26. Samantha

    This is a great post.. It’s amazing how we are literally bombarded with design in the first 30 minutes of waking every day, let alone the rest of our days.

  27. This is so cool! Thanks for inspiring me to do my own title called “15 logos in 15 minutes!”

  28. Good of you to join in, Swapnil, and it was fun viewing your own 15 minutes.

  29. It wont look good posting mine, my partner i live in a loft and opposite our bed is the liquor cabinet.

    The first thing i see in the morning is jack daniels, cointreau, absinth…

    Don’t i sound like a winner, ha.

  30. As long as it’s not the 80% Absinthe, Andrew!

  31. No, David.

    This is the “soft” stuff, a meager 65%.

    *shudder* I’m feeling hung over just thinking about it.

  32. Chris

    was going to ask why you have different types of toothpaste until I realised that I have 3 in my bathroom, I don’t think I could do a post like this, if you’ve got yor eyes open it would be more like 500 in 5 minutes, when i wake up i’d see the apple logo twice, the fender logo, the warwick logo, the adidas logo, dc shoes logo, not to mention what i’d see while reading a magazine over breakfast…

  33. I’ve been meaning to create a similar article to this for a few months. But like you say, if I were to take photos of the first few hours of my day, it would be a LONG article. As a graphics creator, I look at nearly every single logo along the road, in the paper and in magazines. Inspiration comes from everywhere!

  34. Really interesting. I never thought that there are so many logos in my house. A little bit frightening…

  35. Ha, i did this once whilst i was in uni and made a video out of it, i really should post it some time

  36. Yanne

    Great post. I posted a similar one in my blog:

  37. I never thought about the fact that we see brands and logos as soon as we open our eyes in the morning. 33 logos in 33 minutes, it’s just crazy. I’d say welcome to consumerism. Great post :)

  38. Christina Moore

    It’s unbelievable how much of an influence graphic design has on our daily lives. Such an amazing post! I looked around my house after reading this and was shocked by the amount of logos in my house!

  39. Tooth Fairy

    Great list, but please consider brushing your teeth before your breakfast.
    And perhaps after your breakfast as well.

    Tooth Fairy

  40. First timer on your site. Very very interesting idea. I might even consider to use this idea as a class assignment.

  41. David, I used your 33-logos as an inspiration for an assignment to my design students. I had them do a series of design journals, to see and analyze graphic design in the world. For a warmup to an identity assignment they were instructed to find 30 minutes of logos. Some of them really did a nice job, and if I get their permission to post on my blog I’ll do so, and send you a link. Loved your book — some wonderful thoughts in there that I tried to pass on to my charges.



  42. Very glad you liked my book, Patrick, and also that your students got on well with your assignment. Cheers for dropping by.

  43. This is an ingenious idea! I’m inspired to do the same and post it on my blog. Thank you for sharing this….I will be purchasing your book. :)


  44. Thanks in advance for your custom, Jamie.

  45. Great concept. A quick study in Graphic Design samples all around us.

  46. Leena Grice

    Logos seen on a daily basis no mater how long or short they are sends subliminal messages to the brain. It is a good way of conditioning the minds of people. Just like a child learning to associate pictures with alphabets on a daily grind. It has a big impact in persuasion. I love how you presented the logos. Very artistic.

  47. Martha

    Your post was so cool! It inspired me to make a logo timeline tonight. Check it out: http://www.brandosaur.us/2014/02/14/14-logos-away-from-the-television/

  1. Godmorron- logotyp. « - Aug 19th, 2008

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