Logo Design Love, the book

10 thoughts on “7-Eleven

  1. Huge fan of minimalist design, lovely example. Refreshing for such a recognised brand to go for such an abstract style. I wonder if they’d be brave enough to use it in the US.

  2. I am okay about the colors, not crazy. David I would love to hear your opinion on the logo’s that you post as well.

  3. Hmm.. i am not sure i am a fan of it. I like the retro feel but i think they missed the mark because it makes my coffee feel cheap. Like even more cheap then a default plain white cup..

  4. Paul Rand revival all along (think IBM). Beautiful but with a “déjà vu” feeling.
    But the “ensemble” is very convincing.

  5. This feels genuinely retro, like they just found all of this in boxes that were misplaced in 1983, rather than imitative or derivative.

  6. Nice identity, agree with the retro feeling, but if this was the target, congratulations!

  7. @rek
    It really does! Agree with that comment entirely.

    Funny to think that if a lot of brands made time capsule’s back in the 60s and 70s and reopened them now, they could switch back to that branding and become “cool and relevant” again.

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