7×7

Mar 2, 2010read the 26 comments

7×7 – Future Focus was the fourth in a series of lectures from the Design Institute of Australia, held during The Melbourne Design Festival in 2009. Luminaries from seven design disciplines presented their top seven future industry trends and predictions to an audience of creatives from all design sectors.

The visual identity, created by Landor’s Sydney office, reflected the idea of looking beyond the obvious, to seeing more than is immediately visible, and reading between the lines.

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26 appreciated comments, click here to add one

Abbas

Op Art rocks my world.

Mar 2nd, 2010
Dominic

Like it.

Reminds me of the old logo of german tv station pro 7 … somehow…

http://upload.wikimedia.org/wikipedia/de/thumb/0/0d/Pro7_logo_alt.svg/785px-Pro7_logo_alt.svg.png

Mar 2nd, 2010
Erik Mellenius

Lovely! Great! Really, really nice!

Mar 2nd, 2010
Chris

Now that my eyes have refocused, I must say that I quite like it!

Mar 2nd, 2010
Mark Brand

Very strong concept behind the logo, but what’s even better is the implementation of the identity on branding material. All concept, no color.

Mar 2nd, 2010
Deirdre

I agree with Mark — the implementation is stellar.

Mar 2nd, 2010
iancu

Reminded me of Experimental Jetset’s project:
http://www.jetset.nl/archive/2afn.html

There are several other implementations in their portfolio. I’m sure they’re not the first to do this type of stripes-graphics, though :)

Mar 2nd, 2010
Candra

Landor’s works are always inspiring.

Mar 2nd, 2010
Martin Navarro

It just works. Good for Landor.

Mar 2nd, 2010
Miguel

Stunningly beautiful, I agree. I love the inline type style and, as Mark notes, that it’s in black and white.

Mar 2nd, 2010
John Carvalho

Bad. Ass.

Mar 3rd, 2010
Raspo

really nice, really simple. massive standout. something i wish i had done. and the 7 stripes making up the 7 is a nice touch.

Mar 3rd, 2010
Jim

A miracle has occured. Landor does a great bit of design that isn’t Blandor. It’s great.

Who was the designer?

They deserve a big pat on the back.

Mar 3rd, 2010
Beto

Totally love it! The implementation, the use of only black and white for the pieces, four thumbs up! BTW it is kind of retro, kind of 60′s-70′s look, reminds me of some logo for an old science tv show ages ago

Mar 3rd, 2010
Sam Van Eman

Fun stuff. My curiosity got me a’countin’ and while the poster, etc., have 49 lines, the first image does not.

What gives?

Mar 3rd, 2010
JC

Reminds me the Mexico 68 logo

Mar 4th, 2010
Alin B.

I find it really hypnotic.
:)
Nice work.

Mar 5th, 2010
Elena S.

I like the way it hypnotises you and conveys immediately the message. Nice job!

Mar 8th, 2010
Kevin Burr

It’s interesting how the 3 lines in the negative space of the mark complete the seven lines concept. Great thinking.

Mar 9th, 2010
alyssa

That’s beautiful! Did anyone notice that if you count the lines making the “7″… there are 7? Start at a black line on the border of the 7, then count the white lines and black lines until the other border of the 7! Seven lines! Hence, 7×7! :D Very ingenious, I love it!

Mar 14th, 2010
Matt

Love this! Really love the look of the identity across the board. Thanks for sharing.

Mar 15th, 2010
Hampus

Jim,
I’m pretty sure the designer was Malin Holmstrom with creative direction from Jason Little. Great piece of work!

Mar 16th, 2010
Joseph Blalock

This is one of those great instances where the logo is transformed by the entire system and becomes more than itself. 1+1=3

Great job to Landor.

Mar 16th, 2010
Brian Raszka

Simplicity that stands out. Some good thinking there. Thanks for sharing.

Mar 17th, 2010
Fritz Walter

Great logo and appliance but I reeeeeeeally dislike how they took an /X/ instead of a /×/. The placing of the /X/ also seems a bit random (or obvious?) to me.

Jun 22nd, 2010