7×7

7x7 logo design

7×7 – Future Focus was the fourth in a series of lectures from the Design Institute of Australia, held during The Melbourne Design Festival in 2009. Luminaries from seven design disciplines presented their top seven future industry trends and predictions to an audience of creatives from all design sectors.

7x7 logo design

The visual identity, created by Landor’s Sydney office, reflected the idea of looking beyond the obvious, to seeing more than is immediately visible, and reading between the lines.

7x7 logo design

7x7 logo design

7x7 logo design

7x7 logo design

7x7 logo design

7x7 logo design

Logo Design Love, the book

26 thoughts on “7×7

  1. Very strong concept behind the logo, but what’s even better is the implementation of the identity on branding material. All concept, no color.

  2. really nice, really simple. massive standout. something i wish i had done. and the 7 stripes making up the 7 is a nice touch.

  3. A miracle has occured. Landor does a great bit of design that isn’t Blandor. It’s great.

    Who was the designer?

    They deserve a big pat on the back.

  4. Totally love it! The implementation, the use of only black and white for the pieces, four thumbs up! BTW it is kind of retro, kind of 60’s-70’s look, reminds me of some logo for an old science tv show ages ago

  5. That’s beautiful! Did anyone notice that if you count the lines making the “7”… there are 7? Start at a black line on the border of the 7, then count the white lines and black lines until the other border of the 7! Seven lines! Hence, 7×7! :D Very ingenious, I love it!

  6. Jim,
    I’m pretty sure the designer was Malin Holmstrom with creative direction from Jason Little. Great piece of work!

  7. Great logo and appliance but I reeeeeeeally dislike how they took an /X/ instead of a /×/. The placing of the /X/ also seems a bit random (or obvious?) to me.

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