Comments on: 7×7

By: Fritz Walter

Fritz Walter — Tue, 22 Jun 2010 14:27:39 +0000

Great logo and appliance but I reeeeeeeally dislike how they took an /X/ instead of a /×/. The placing of the /X/ also seems a bit random (or obvious?) to me.

By: Brian Raszka

Brian Raszka — Wed, 17 Mar 2010 16:45:36 +0000

Simplicity that stands out. Some good thinking there. Thanks for sharing.

By: Joseph Blalock

Joseph Blalock — Tue, 16 Mar 2010 18:21:43 +0000

This is one of those great instances where the logo is transformed by the entire system and becomes more than itself. 1+1=3

Great job to Landor.

By: Hampus

Hampus — Mon, 15 Mar 2010 23:09:44 +0000

Jim,
I’m pretty sure the designer was Malin Holmstrom with creative direction from Jason Little. Great piece of work!

By: Matt

Matt — Mon, 15 Mar 2010 19:48:45 +0000

Love this! Really love the look of the identity across the board. Thanks for sharing.

By: alyssa

alyssa — Sun, 14 Mar 2010 06:08:20 +0000

That’s beautiful! Did anyone notice that if you count the lines making the “7″… there are 7? Start at a black line on the border of the 7, then count the white lines and black lines until the other border of the 7! Seven lines! Hence, 7×7! :D Very ingenious, I love it!

By: Kevin Burr

Kevin Burr — Tue, 09 Mar 2010 15:07:45 +0000

It’s interesting how the 3 lines in the negative space of the mark complete the seven lines concept. Great thinking.

By: Elena S.

Elena S. — Mon, 08 Mar 2010 20:47:21 +0000

I like the way it hypnotises you and conveys immediately the message. Nice job!

By: Alin B.

Alin B. — Fri, 05 Mar 2010 05:04:40 +0000

I find it really hypnotic.
:)
Nice work.

By: JC

JC — Thu, 04 Mar 2010 20:35:58 +0000

Reminds me the Mexico 68 logo