Logo Design Love

For graphic designers and all who love logos.

AGM logo

Original problem:
Logo for AGM, a company that makes very small models.
(The obvious, boring solution to the obvious boring problem is to do a very small AGM.)

Problem redefined:
Logo, when very large, as on the side of their delivery van, still seems very small.

Solution:
Regardless of how large the AGM, put it next to something which shows that it is small.

AGM logo

From Bob Gill’s great book Graphic Design as a Second Language.

Update: 12 August 2012
Bob Gill, so far is a compendium of Gill’s many books. Worth a look.

Another of his designs: Television Associates logo.

Logo Design Love: A Guide to Creating Iconic Brand Identities

7 appreciated comments

  1. Ah, Bob Gill.

    It’s because of him I became a designer. He always redefined the brief to find the answer to the problem. We have a quote of his on our blog.

    I saw him talk with Alan Fletcher and Theo Crosby (the founding members of
    Pentagram when it was Fletcher Forbes & Gill). I got all 3 fo them to sign my business card, it’s one of my most treasured possessions.

  2. rkats

    Great solution!

  3. Ann

    Good solution. There is no point making AGM infinitely small – the only way is making it relatively small.

  4. Seems like the obvious solution to me for the AGM logo.


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