Dec 21, 2010read the 4 comments
AGM logo
Original problem:
Logo for AGM, a company that makes very small models.
(The obvious, boring solution to the obvious boring problem is to do a very small AGM.)
Problem redefined:
Logo, when very large, as on the side of their delivery van, still seems very small.
Solution:
Regardless of how large the AGM, put it next to something which shows that it is small.
From Bob Gill’s great book Graphic Design as a Second Language.
Also by Bob Gill: Television Associates logo.
4 appreciated comments, click here to add one
Lee Newham
Ah, Bob Gill.
It’s because of him I became a designer. He always redefined the brief to find the answer to the problem. We have a quote of his on our blog.
I saw him talk with Alan Fletcher and Theo Crosby (the founding members of
Pentagram when it was Fletcher Forbes & Gill). I got all 3 fo them to sign my business card, it’s one of my most treasured possessions.
Dec 21st, 2010
rkats
Great solution!
Dec 23rd, 2010
Ann
Good solution. There is no point making AGM infinitely small – the only way is making it relatively small.
Dec 26th, 2010
John
Seems like the obvious solution to me for the AGM logo.
Feb 7th, 2011
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