Comments on: All about Chermayeff & Geismar http://www.logodesignlove.com/all-about-chermayeff-and-geismar For graphic designers and all who love logos. Wed, 08 Feb 2012 02:03:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: watching words move | Logo Design Love http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-38324 watching words move | Logo Design Love Thu, 22 Dec 2011 12:18:49 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-38324 [...] brief post mentioned the 1962 experimental type booklet watching words move, by Ivan Chermayeff, Tom Geismar, and Robert Brownjohn. It was a new one for me, so I Googled it, and found these [...]

[...] brief post mentioned the 1962 experimental type booklet watching words move, by Ivan Chermayeff, Tom Geismar, and Robert Brownjohn. It was a new one for me, so I Googled it, and found these [...]

]]> By: Time Warner logo | Logo Design Love http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-22752 Time Warner logo | Logo Design Love Sun, 05 Jun 2011 18:57:14 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-22752 [...] by Steff Geissbuhler in 1989 when working at Chermayeff & Geismar. Steff is now part of C&G [...]

[...] by Steff Geissbuhler in 1989 when working at Chermayeff & Geismar. Steff is now part of C&G [...]

]]> By: The world’s best logo designers? | David Airey, graphic designer http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-13628 The world’s best logo designers? | David Airey, graphic designer Fri, 04 Jun 2010 10:21:26 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-13628 [...] of the most notable graphic designers in history. Here follows iconic names such as Herb Lubalin, Ivan Chermayeff and Tom Geismar, along with some examples of their logo designs and a brief biographical [...]

[...] of the most notable graphic designers in history. Here follows iconic names such as Herb Lubalin, Ivan Chermayeff and Tom Geismar, along with some examples of their logo designs and a brief biographical [...]

]]> By: David Airey http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-13561 David Airey Wed, 02 Jun 2010 09:13:10 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-13561 Good question, Alan. It'd be great to have an insight into Sagi Haviv's career path, and how he made it to the current partnership. Hi Mark. I wasn't aware of those facts about the Burlington logo and World Check logo. Thanks for sharing. Good question, Alan. It’d be great to have an insight into Sagi Haviv’s career path, and how he made it to the current partnership.

Hi Mark. I wasn’t aware of those facts about the Burlington logo and World Check logo. Thanks for sharing.

]]> By: Mark Ackley http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-13416 Mark Ackley Fri, 28 May 2010 18:28:50 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-13416 Two points about some of the comments I have just read can be made. Great designers are called so when important work is accomplished by intelligent minds. Every great designer has to be a great thinker as well. You can also include the success some of our best designers - and our most famous - is a result of their ability to communicate well in person and on paper. Don't underestimate the value of being able to learn about the client's needs. Tom Geismar is an incredible communicator in person. He is a great student as well. Paul Rand had a unique way of managing egocentric clients by becoming egocentric himself - when it was necessary to get the project done. Over the years I have seen some really sumptuous graphic work but have been able to remark only about its standalone beauty. I have no idea about whether a symbol satisfied the design requirement or pleased the end client. Successful designers have to be more than good mark-makers. The other comment - There are many logos that have more than one version. Burlington's logo showed fabric lines in their mark and used varying numbers of threads based on the final size and implied viewing distance. Another mark that I worked on with Alvin Eisenman while a student at Yale was the World Check symbol fro the World Bank. It was essentially a circle with a checkmark inside. The circle had to be modified into a non-circle because when the checkmark was inserted an optical illusion distorted it. It had to be changed to LOOK like a circle. Two points about some of the comments I have just read can be made. Great designers are called so when important work is accomplished by intelligent minds. Every great designer has to be a great thinker as well. You can also include the success some of our best designers – and our most famous – is a result of their ability to communicate well in person and on paper. Don’t underestimate the value of being able to learn about the client’s needs. Tom Geismar is an incredible communicator in person. He is a great student as well. Paul Rand had a unique way of managing egocentric clients by becoming egocentric himself – when it was necessary to get the project done. Over the years I have seen some really sumptuous graphic work but have been able to remark only about its standalone beauty. I have no idea about whether a symbol satisfied the design requirement or pleased the end client. Successful designers have to be more than good mark-makers.

The other comment – There are many logos that have more than one version. Burlington’s logo showed fabric lines in their mark and used varying numbers of threads based on the final size and implied viewing distance. Another mark that I worked on with Alvin Eisenman while a student at Yale was the World Check symbol fro the World Bank. It was essentially a circle with a checkmark inside. The circle had to be modified into a non-circle because when the checkmark was inserted an optical illusion distorted it. It had to be changed to LOOK like a circle.

]]> By: Alan Turing http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-13413 Alan Turing Fri, 28 May 2010 15:38:49 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-13413 So.. how does a 34 year old designer, 5 years out of school, 5 years at the same firm, become a partner at said powerhouse identity shop, joining only 2 other partners, who happen to be the founders themselves, ahead of any other employees, who've been with the firm for ages!? Honestly curious—I know there's a rational explanation here somewhere. Is it to branch out to younger clients? Is he their "internets" guy? I'm all for young go-getters, but on paper and in press, this reads rather bizarrely. Ok, no more coffee for me. So.. how does a 34 year old designer, 5 years out of school, 5 years at the same firm, become a partner at said powerhouse identity shop, joining only 2 other partners, who happen to be the founders themselves, ahead of any other employees, who’ve been with the firm for ages!?

Honestly curious—I know there’s a rational explanation here somewhere. Is it to branch out to younger clients? Is he their “internets” guy? I’m all for young go-getters, but on paper and in press, this reads rather bizarrely.

Ok, no more coffee for me.

]]> By: Dominic http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-9826 Dominic Tue, 01 Dec 2009 08:10:49 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-9826 I got the book, matching the logo-video. Personally, I am more and more going to this extreme iconic and grapical way of logo design. I got the book, matching the logo-video. Personally, I am more and more going to this extreme iconic and grapical way of logo design.

]]> By: Logo Design Love – Interview with Tom Geismar http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-9760 Logo Design Love – Interview with Tom Geismar Fri, 27 Nov 2009 22:11:51 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-9760 [...] reading on Chermayeff & Geismar can be done on this article from Logo Design Love and this article from AIGA. AIGAInterviewLogo Design LoveTom Geismar 0 [...]

[...] reading on Chermayeff & Geismar can be done on this article from Logo Design Love and this article from AIGA. AIGAInterviewLogo Design LoveTom Geismar 0 [...]

]]> By: pat taylor http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-9242 pat taylor Thu, 12 Nov 2009 03:42:18 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-9242 I heard these two a couple of times. They are still two creative people, huge in our profession. May they live and work forever! P@ I heard these two a couple of times.
They are still two creative people, huge in our profession.
May they live and work forever! P@

]]> By: Ask Tom Geismar | Logo Design Love http://www.logodesignlove.com/all-about-chermayeff-and-geismar/comment-page-1#comment-9215 Ask Tom Geismar | Logo Design Love Wed, 11 Nov 2009 11:14:08 +0000 http://www.logodesignlove.com/all-about-chermayeff-and-geismar#comment-9215 [...] All about Chermayeff & Geismar [...]

[...] All about Chermayeff & Geismar [...]

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