Saul Bass (1920–1996) was a graphic designer and Academy Award-winning filmmaker. Although an excellent logo designer, he’s best known for his design on animated motion picture title sequences, which is widely thought of as the best ever seen.
Saul Bass photo by Harrie Verstappen
During his 40-year career he worked for some of Hollywood’s greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick, and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, and the text racing up and down what eventually became a high-angle shot of the United Nations building in Hitchcock’s North by Northwest.
Saul Bass logos
AT&T Bell System
Designed in 1983
Saul Bass designed the 6th AT&T Bell System logo, that at one point achieved a 93 percent recognition rate in the United States. He also designed the AT&T “globe” logo for AT&T after the break up of the Bell System (previous 1969 Bell logo shown below).
Designed in 1971
Designed in 1978 (new logotype designed in 2003 by Konika Minolta)