Logo Design Love

on logos and brand identity design

Architectural logos

When the design idea is staring you in the face.

Akademie der Bildenden Künste München
Designed by BÜRO ALBA, Germany, 2008

Akademie der Bildenden Künste München logo

Akademie der Bildenden Künste München

Casa da Música
Designed by Sagmeister Inc, USA, 2007

Casa da Música logo

Casa da Música logo

Casa da Música

Centre Georges Pompidou
Designed by Jean Widmer, Switzerland, 1977

Centre Georges Pompidou logo

Centre Georges Pompidou logo

Centre Georges Pompidou

Gothenburg Museum
Designer unknown
Via Gustav Karlsson (in the comments)

Gothenburg Museum logo

Gothenburg Museum

Habitat 67
Designer unknown
Via Jean Chouinard (in the comments)

Habitat 67 logo

Habitat 67

New York Botanical Garden
Designed by Pentagram, USA, 2000

New York Botanical Garden logo

New York Botanical Garden

Nouveau Theatre de Montreuil
Designed by Aurelie Gasche and Delphine Cordier, France, 2007

Nouveau Theatre de Montreuil logo

Nouveau Theatre de Montreuil

Petronas Towers
Designer unknown

Petronas Towers logo

Petronas Towers

Rockefeller Center
Designed by Chermayeff & Geismar, USA, 1985

Rockefeller Center logo

Rockefeller Center

Sydney Opera House
Designer unknown

Sydney Opera House logo

Sydney Opera House

Any others you can think of?

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

28 appreciated comments

  1. Jean Chouinard

    Habitat 67 in Montreal.


  2. These are very inspiring! I like the idea of creating a mark from the actual physical object/building. Reminds me of the New York Public Library logo design: http://www.underconsideration.com/brandnew/archives/an_iconic_lion_for_an_iconic_institution.php

  3. TM5

    Great selection of logos.

  4. the most uninspiring is the New York Botanical Garden – makes an elegant glass house look heavy and boring.

  5. Paavo

    Petronas looks awful. A pair of elegant towers with a logo that looks like a product of the primitive pixel partnership.

  6. Wouldn’t a complete silhouette of the Sydney Opera House have been better?

  7. will

    The Adelaide Festival Centre is an under appreciated gem of early 70s architecture



    Here’s it’s logo. Not anything amazing, but nicely evokes the ‘face’ of the building.


    There’s a much better version of the same logo floating around, all in white, with the negative space forming the building shape. Sadly it has never caught on anywhere other than corporate and catering pamphlets!

  8. Julen

    I know another one. “Concello Santiago de Compostela” I like it. ;)

  9. ds3k

    Tokyo Tower. I’m not sure if it’s official or not:

  10. Derek Graham

    Glasgow SECC & the new Hydro Arena in Glasgow too.

    Photo of SECC Armadillo – http://www.pnae-congress.org/content/page/7/conference-venue

    Photo of how it will look when complete – http://www.thehydro.com/the-hydro/about-the-hydro.aspx

    I really like the Hydro design – nice use of the shape of the building combined with the sound bars to show it’s a live music venue.

  11. The logo from the danish music festival: Roskilde

    The main stage:

    which characteristic form is used in the logo:

    Official website and link to poster from ’79 – the fist year the festival used the canopy stage as their landmark:

  12. Bruno Mota

    It´s great to see the Portuguese Casa da Música featured here, it’s an amazing work of art, and it was very important that the logo can mimic this important building. As you said the design idea was there all the time but nevertheless the designers involved have to realize that as well. I wish I could always be aware of what is right in front of my nose!

  13. http://logopond.com/gallery/detail/185230

    a currently work in progress of ours


    And a great logo using a sketch of architect Oscar Niemeyer of the Niemeyer museum

  14. Hotel Ukraina, Moscow

    Lower Eastside Construction, New York

  15. Logos for institutions that simply copy the architectural shape of the building they’re in have always seemed a bit lazy to me. It’s especially problematic when the making a sign for the building, potentially leading to putting a picture of the building on the building itself.

    Here’s a project where I worked on signage, but was saddled with a very unimpressive logo, The Connecticut Science Center: http://ctsciencecenter.org. I worked on this with Michael Bierut at Pentagram, and we decided wholeheartedly to do avoid the logo.

    Another recent project of his draws inspiration from the building but in a less literal way, The Perot Science Museum. http://www.underconsideration.com/brandnew/archives/perot_museum_hoists_brackets.php. The idea is solid, but the execution is questionable I think.

  16. Oivo

    Finlandia Hall, designed by Alvar Aalto


  17. td64

    Canada Place, designed by David Lidiard, Cossette


  18. One that’s definitely worth mentioning here is the logo for the Milwaukee Museum of Art. Not only has the architecture informed the design of the museum’s identity, but it has become the logo for the entire city.

    The MAM Logo: http://yoa.uwm.edu/uwm-day-at-mam

    A piece from Underconsideration on the Milwaukee logo: http://www.underconsideration.com/speakup/archives/002193.html

    Obviously it was a bad idea for the city of Milwaukee to create a logo so similar the art museum’s!

  19. dian

    Aceh Tsunami Museum, designed by Artimasa

  20. Rebecca

    Zentrum Paul Klee (Bern, Switzerland)

    Great building, great logo, great artist : )


  21. The ikon tower in Nicosia!


  22. Rado

    Museum of Contemporary Art Belgrade


  23. Eve

    Atomium in Brussels Belgium


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