on logos and brand identity design
I’ve been meaning to follow-up on that Jet Cooper post from last year where I asked who created the 3D signage.
It was Toronto’s artsigns. Here’s a little more of the firm’s work.
artsigns. One for the contact list.
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Also worth a ponder for signage / environmental inspiration:
Jul 5th, 2012
One for the contact list, indeed.
As a fellow signage fanatics, I would like to post a few of our past work.
Signage making and logo design should go hand in had. From our experience, we have noticed that many logos are designed without much consideration of how they will be fabricated (printing is obviously is much easy and straightforward). I hope more and more designers can be fabrication-conscious.
Thanks for that, Blairo. A new one for me.
Peter, definitely worth keeping in mind. I had a look through your blog for a step-by-step guide to the fabrication process. If you don’t have one, it’d make a great feature for your visitors.
Jul 6th, 2012
David – I have been thinking about writing on signage fabrication and logo design for a while. There are a few things that make this difficult: all logos are different, even the same logo may need to be fabricated differently when placed in different environment. Each signage may require one or more processes, and they all have limitations on what can or can not be done.
I have come up with 3 simple ways of categorizing signage and I hope this can help designers keep the real-world fabrication in mind when designing logos:
Raised Graphics: this refers to graphics that raises above the applied surface, examples of these are metal cutout letters, reverse etched signage or fabricated 3D logos. There are minimum size, stroke width requirements for this type of graphics.
Surface Applied Graphics: these are graphics that are applied to a smooth surface through adhesive vinyl plot cutting or printed on various substrate materials. Keep in mind of the minimum letter size, color matching and visibility requirements.
Recessed graphics: these are graphics that are below the surface, example of these are engraved or etched signs. Again there are limitations on letter size, stroke widths, letter depth, color filling (gradation and full color images will be difficult), materials etc.
This only scratches the surface between the relationship of signage fabrication and logo design. I have posted an article from our corporate Newsletter on our blog, here is the link:
This will give you a basic idea of how to design a budget-friendly logo.
The best way to make sure your designs can be produced with most fabrication processes is to consult with a signage professional, and don’t hesitate to ask for suggestions. Your client will appreciate it when your beautiful design does not burn a hole in their pocket. Happy Designing!
Jul 10th, 2012
That’s a good run-down, Peter. Thanks for taking the time.
Jul 24th, 2012
Great collection of dimensional letters!
Jun 19th, 2013
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