“The first and most basic role of a logo is identification, it acts as a flag. But it is more than that. It stands for a set of values. It is an essence, a concentration of an organisation and the way that it does things. This is the real role for the designer; how to condense a complex layering of values into a simple shape.”
— ATELIER WORKS
Atelier Works is a London-based graphic design studio run by three designers — Ian Chilvers, John Powner, and Quentin Newark.
Trees for Cities
Arts & Kids
More on the Atelier Works website.