Atelier Works

“The first and most basic role of a logo is identification, it acts as a flag. But it is more than that. It stands for a set of values. It is an essence, a concentration of an organisation and the way that it does things. This is the real role for the designer; how to condense a complex layering of values into a simple shape.”

Atelier Works is a London-based graphic design studio run by three designers — Ian Chilvers, John Powner, and Quentin Newark.

Trees for Cities logo
Trees for Cities

Quality Foodcare logo
Quality Foodcare

Arts & Kids logo
Arts & Kids

Stonehenge logo

More on the Atelier Works website.

Logo Design Love, the book

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