Comments on: Bayer logo design

By: Social Expedition Podcast #5: Brand Identity, Droid, South of Beale | Social Media Expedition

Thu, 05 Nov 2009 17:35:25 +0000

[...] also talked about Sprint’s customer service, brand identity – specifically the Bayer logo – and the Motorola [...]

By: mark

mark — Thu, 05 Mar 2009 20:44:25 +0000

does anyone know who designed this logo originally?

By: Bellatrix

Bellatrix — Mon, 22 Dec 2008 01:43:46 +0000

I think this logo is the typical case of work that is now your style but is so widely known and since I have seen it since I can remember that is very much effective. Wherever you see the Bayer logo you recognize the brand immediately, that is what branding is all about => coming through with an image or message.

By the way the part of the article that talks about the heroin bayer waooo! scary what medicine does no?

Thanks for an excellent post!

Bellatrix

By: sam

sam — Mon, 15 Dec 2008 21:12:58 +0000

i think you can recognize this logo very easily, once you see it you will not forget it, and the cross sign gives an idea about health.

actually i was lost and confused when i tried to read (Bayer)

By: BARIS

BARIS — Thu, 09 Oct 2008 12:19:36 +0000

@Sean;

Double BAYER stands for CROSS means HEALTH.

By: David Airey

David Airey — Sat, 30 Aug 2008 15:36:06 +0000

Thanks for the comments everyone.

Sean,

I guessed, as Alex did, the cross represents health, as in the red cross, but I haven’t found any info on the rationale.

Al,

I’m also not so keen on the version with colour graduation, but the main aspect is how it still works without the need for colour or effects.

By: al woods

al woods — Wed, 27 Aug 2008 15:11:37 +0000

Love it!! Not a fan of the tonal version in the post header on the main page, I kinda have a hate for when logos that work so well in single colour are tweaked using grads and colours to make them feel 'more' (if that makes sense?). The huge lit version is scarily impressive. al woods's last blog post...Woods Creative ftw!

By: AlexWende

AlexWende — Wed, 13 Aug 2008 14:59:20 +0000

I like the Bayer Logo, looking good, very recognizeable & easy to get in every Size. What is interesting that the Logo is still alive after such a long time, I think the designer did a very good job.

@ Sean:

Probably the Cross stands for health. It could also be a tablet.

By: Sies Bayer, es bueno | QuintoH es·Tu·Dio2

Sies Bayer, es bueno | QuintoH es·Tu·Dio2 — Tue, 12 Aug 2008 17:22:31 +0000

[...] El famoso slogan que perdura en el inconciente tanto como la marca, si es baYer es bueno, apelando a las bondades de todos los productos de Bayer. Acá un repaso histórico de su marca traido de logoDesignLove. [...]

By: LaurenMarie - Creative Curio

LaurenMarie - Creative Curio — Mon, 11 Aug 2008 23:34:28 +0000

I like the simplicity of logos that have been around a long time. Today I feel like we try to make logos that are clever and do something that has never been done before (not that that’s necessarily bad). I miss the simple stuff by Iconic Logo Designers :)

Yipes! I didn’t know that about the heroine. Scary!