“Combining the key elements of summer, music and British Asian culture, the campaign concept centres around vibrantly coloured powders and spices exploding to life on a pounding bass speaker.”
“KentLyons created the logo, bespoke typeface, photography and video – which will feature across outdoor and social media, with activity concentrated in London and Manchester.”
“It was important to keep the campaign fun and appeal to all ages. The logo incorporates motifs inspired by decorative floral pattern work and painterly typography from Indian street art.”
Photography by Alexander Kent. Video by David Groundwater.
Design by KentLyons.