Image courtesy of Johnson Banks
I know we’re in a recession and all, but something’s up when a billion dollar ad agency chooses to crowdsource its BBH Labs logo.
Logos from the BBH logo contest
“It’s difficult to write an end-line for this. Suffice it to say it’s a ‘white sheep’ approach to commissioning design that we would never have expected from an agency of BBH’s stature.”
Read more on the Johnson Banks Thought for the week.
Update: 16 April 2009
- BBH Labs is having a few issues with the crowdsourcing process, and published a blog post mentioning the spec model
- “Slapped together without much care or thought”
- Gerardo Olavarría asks if it’s even crowdsourcing, as opposed to plain spec
Having mulled over the logo options shown above, I actually think the lower-left idea has some legs.