Logo Design Love

on logos and brand identity design

Useful design resources

I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers.

Resource topics

Click a topic to jump to that section.

  1. Type foundries
  2. Books
  3. Logo history
  4. Trends
  5. Articles
  6. Design agencies
  7. Independent identity designers
  8. Awards
  9. Blogs
  10. Showcases
  11. Style guides and manuals
  12. Further resources

Type foundries

Arnhem typeface
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  • Hoefler & Frere-Jones, H&FJ works with brand leaders in every sector, developing original typefaces and licensing fonts from its library of nearly 1,000 designs
  • Porchez Typofonderie, an independent digital type foundry in France, designing, manufacturing and selling high quality typefaces
  • OurType, founded in 2002, OurType is managed by three partners: Fred Smeijers, Corina Cotorobai and Rudy Geeraerts
  • Village, the union of eleven young type foundries who have decided to go it alone, together
  • P22, creates computer typefaces inspired by art, history, and sometimes science
  • FontShop, around for 16 years, since the dawn of digital type
  • Process Type Foundry, from a studio in Golden Valley, Minnesota
  • Colophon, set-up by Brighton-based studio Entente
  • Type foundries worth a look, a slightly larger resource, with commentator recommendations, too


Logo by Michael Evamy
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Catch a few more recommended reads here: A few good books.

Logo history

logo design history
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logo design trends leaf
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“Logo trends” is a bit of an oxymoron. Granted, a logo should live and grow with a brand, but it shouldn’t adhere to the latest, greatest fads. Because of which I don’t much like these trend features, but I know they prove popular, so here you are.


logo notions
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Design agencies

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Independent identity designers

Andrew Sabatier
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OK logo design
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Mexico 70 logo
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Style guides and manuals

E4 logo
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Further resources

La Logotheque
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Hopefully that’ll keep you occupied for a while. If you know of any more design resources, do let me know.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

142 appreciated comments

  1. Zinni

    Insanely great resource, I think you should also add the book “Logo Design” that came out some time last year (the one with the purple foil stamp on the cover)

    This book has some great case studies in the front, and is every bit as good as the logo lounge series… I hope the do a follow up.

  2. Great resource… thanks for another excellent post.

  3. That is a perfect list. Totally Dugg. And thanks for the link to JCD and the Guest Article mention.

  4. Steven Snell

    Great resource David. Thanks for mentioning my post.

  5. great addition to my bookmarks.
    How long does it take to put a resource guide like this?

  6. Thanks for the mention David, great list here I didn’t even know of some of these, Thanks.

  7. Vivien, glad you wanted to bookmark this. I pieced it together in around two or three hours, spread out over a week (kept having to leave it and come back to the draft at a later point).

  8. Jim

    I wrote an article a while back called 9 Rules to creating a logo you can live with and still get paid, and I think it’s something all relatively new logo designers should think about.

    The list you’ve put together is excellent! Some great resources and inspiration in there.

  9. Great resource David!

    One to bookmark!

    Thanks for making my day!


  10. David –

    Thanks for the multiple inclusions.

    A great list. If I were to suggest one addition it would be Tony Spaeth’s Identityworks (http://www.identityworks.com/).

    – J.

  11. David, thanks again :^)

  12. Im dizzy after just looking at what you have written…

    Most of it is not for me but definitely for my graphic designer, guess I wont be expecting anything soon from him :|

  13. Some great resources there, David. Thanks for putting this together. And I’m looking forward to the results of the Logo Design Love Awards.

  14. Frank

    Awesome resources !

    May i add 2 logo books to the list i can’t live without:

    “Logo, Font & Lettering Bible” by Leslie Cabarga, which to me is the single most amazing book when it comes to logos – full of information, practical advice and so not “just another book of 1000 logos”.Link here:


    “Idea Index” by Jim Krause; ironically Jim has written another, different book specifically about logos – still i find “Idea Index” to be a lot more helpful in terms of getting ideas for logos.It’s an incredible wealthy pool of idea resources and perfect for the time when you have a “designer’s block”.Link here:


    Geez, actually i am giving away top secret industry secrets here but hey, both books deserve it ! ;)

  15. Jim, I enjoyed your article. Thanks for linking through to it.

    Jeff, great suggestion. I’ll add it shortly.

    Johno, thanks again for recommending type foundries. They’re excellent. I hope the Awards nominees live up to expectation.

    Frank, I’ll have to add those books. Cheers for stopping by.

  16. Impressive selection. The links are good!

  17. David-

    Thanks for compiling such a comprehensive resource.
    Can you (or any guests) take a look at our newly launched website and let us know what you think.


    Thanks – Tom B.

  18. Hi Tom,

    I like the video presentation from your co-founder (or is it you?). Perhaps adding a name beside the video would help. People like to know who they’re watching.

    Also, how about breaking up your portfolio page a little? Placing logos with descriptions, or ordering them better as opposed to here and there.

  19. Eu adoro estes livros: Tres Logos // Dos Logos // Los Logos !!!! São muito bons !!!!

  20. Joe

    Excellent resource list! Bookmarked and recommended to other designers!

  21. Tom

    Hi David,

    great site with useful resources! I know many of your recommended books and would also recommend the book “Lingua Universalis: Global Wordless Understanding”.

    Best regards,

  22. I am so bookmarking this for the next time i need to do a little logo designing! Thanks for this great list!

  23. logo

    Very useful, thanks.

  24. Nick Matsa

    Nice and useful information
    it think Parachute® has also got really good corporate typefaces

  25. I LOVE the page. I am helping push you up the web rankings by linking you to a few places and also on my facebook page.

    Thanks again!

  26. Great resource David!

  27. Yup, a very resourcefull list indeed. There is one thing you shouldn’t do in the future: when writing down links – they all open in the same window, wich takes me away from the page I’m on. So the best thing to do – from a PR point of view and usability too – is always to make the links open in a new window, so the user won’t have to click “Back” button or get irritated by that.

    Pardon my English and, once again, this article is good work!

  28. vysakh

    Nice resource, Thanks very much.

  29. Ovi Dogar

    Wow…amazing collection… and very useful information!

    Keep posting! ;)

  30. For the ‘further resources’ category, have a look at http://www.identityarchives.com for keyword-based searches. It’s a solid tool for visual research, allowing for searches based on stylistic and subjective details.

  31. This list is incredible it is huge! Well done for providing such an excellent resource. This page is being bookmarked now.

  32. Just found this page…what a great resource. What are the links below the comments? Are they extra resources or pingback/trackbacks (whatever the difference between those 2 are :) )

    I love the Firefox logo article up there. I have a copy of the NIV “Children’ts Bible” that inspired the original fox design. It was the story of Samson when he tied burning torches to the tails of paired-up foxes and set them running to burn the Philistines down…which some people correlate to Internet Explorer. Or maybe just IE6 :)

  33. How great to see what the Firefox logo was inspired from. Thanks, Doug.

    The links below comments are indeed trackbacks. I added a heading to them, then removed it when I realised the heading shows on posts without any, which looked odd. I know there’s some php “if” and “else” code that gets around that, but I was too busy at the time to go studying.

  34. The upcoming replacement for Firefox is tentatively called “Donkey Jaw”. Just kidding :) (See the “Book of Judges” around chapter 15 for the punchline).

  35. frost

    Wow David, how did you find that Firefox inspiration? Is that really where it came from!? What an obscure and random place to draw inspiration, but I guess that’s where the best types of inspiration are drawn from hahaha.

  36. WOW what a massive list of resources all for logo design, this is great and must have taken you hours of putting together for us to read, thanks :)

  37. Brilliant list of resources. Been going through them over the weekend so great thanks for taking the time to put together and sharing.

  38. Ana De Leon

    awesome source. I am actually working on a logo design in my vector and raster class and this is so helpful!

  39. John Miles

    Wow- what a great resource for designers and inspiration. I’ll be placing a link from my website to this one. It’s always inspirational to find a new resource that simply inspires me to do better.

  40. Great website – first time on here and have stumbled on some brilliant posts, the logo design resources you have posted will come in handy for sure. Great stuff . . . thanks.

  41. Juancho

    Thanks. just bookmarked this site for future reference :) awesome resources :)

  42. Ed DeJoliet

    These resources have been a goldmine of valuable info. Please keep them coming.

    I have gained a ton of ideas.

  43. Samantha Wright

    Brilliant collection, I have enjoyed going through the websites. Taken some time though.

  44. Michael Spiro

    Excellent David,

    Thanks for the effort of putting industry resources like this together…


  45. Happy to help, Michael. Thanks for the visit and comment.

  46. Fergus O'Donoghue

    Great post…amazing to see that the Firefox inspiration was actually Biblical!

  47. James

    I am looking for a reasonable designer to make a logo for my new beverage company. I am launching the product and need to have a slick logo soon. I will be putting it on the bottles and 4-pack carriers and want some one who is good at a modern minimalist style.

    Anyone send me prices and I’ll give you more information on the project.


  48. I am Abdus Salam, logo designer from Bangladesh. I have read the book. It is a really good resource for a logo designer.

    Also thanks for such a helpful post.


  49. I’m just trying to work out what to look at first. I’ll have to spend my morning bookmarking!

  50. David-

    I know it’s tough to really “trend” logo design- but where do you see it going? More and more, I am watching intricate, swirly marks going away in favor of blocky or rounded web 2.0.. That’s not big news- But I am seeing a trend to change up a lot of long-standing marks. I happen to know someone that is working on a total re-imagining of the Lowes logo.

    Good idea or bad?

  51. It depends entirely on the project, Steve. There’s no catch-all answer. Where do I see it going in general? There’s already a huge move toward BrandWorlds (a term coined by Simon Manchipp at SomeOne) where every aspect of the brand is pulling in the same direction. As such, less and less importance is placed upon a logo in isolation.

  52. “Useful design resources” is an understatement. Fantastic job!

  53. Rory Sleed

    What a fantastic resource!

    This entire site is gold for any designer – from beginner to senior. So many resources to follow up on now.

    Thank you so much!

  54. Kev

    Bookmarked this, fantastic thank you.

  55. I just chanced upon this, David, so cool! — a great compilation of resources.

  56. Hi, the link to 2010 logo trends does not appear to work.

  57. Thanks a lot for letting me know, Jake. Fixed now.

  58. Thanks for this wonderful list. Bookmarked and shared.

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