Brand New Awards 2011 winners
The winners of the second Brand New Awards by UnderConsideration have been announced. The criteria included that work must have been implemented or approved for implementation during 2011. Here’s a snippet.
Best of show (1 of 2)
Saint Bartholomew’s Church, by OCD | The Original Champions of Design
Best of show (2 of 2)
New Theatre, by Interbrand Sydney
Logo and identity animations
Best of category
Current TV, by Wolff Olins
Basic identity applications
Best of category
IS Creative Studio, by IS Creative Studio
Comprehensive identity programs
Best of category
Advanced Ice Cream Technologies, by Landor Associates
View the full list of winners on the Brand New Awards website.
From the archives: Brand New Awards 2010 winners.
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Update: 29 March 2012
More info about the judging and the winners today on Brand New.
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8 appreciated comments, click here to add one
Lee Newham
They look pretty but I’m struggling to understand exactly what they are. I can’t find any website for the ice cream or Bardot ice cream or whatever it’s called (it’s a confusing post).
Can anyone cast some more light on these designs?
Funnily enough a guy I studied with did almost exactly the same thing for his identity and business cards as Is Creative Studio. I’m not suggesting they copied it in any way shape or form, that would be dumb and I hate myself for writing this as it sounds like I’m dismissing the job which again I’m not trying to do, but have a look at their website. Don’t you find it really annoying after about 15 seconds?
Are we in danger of being too tricksy with design rather than just crafting really crisp pieces of visual communication?
Mar 28th, 2012
David Airey
It’d be good to see the submissions exactly as they were entered (if only just the ‘best of category’). I’m sure it’d direct more visitors and publicity to the awards site.
Mar 28th, 2012
Shaun Poston
Not too sure I’m quite grasping the IS Creative Studio concept. I mean I guess I just don’t really see the point of a business card if you are just going to cover up your logo. Maybe I’m missing something here?
Mar 28th, 2012
Dan Fish
I agree with you Lee – whilst I like the idea of controlling the focus of the viewer, I personally think this execution actually disrupts the browsing experience and the fact that the cursor has to be sat over the image for it to be visible is also quite obstructive.
Mar 29th, 2012
Kelly
See I don’t mind the identity being covered because I feel it draws interest from the viewer to find out what is underneath. I’d want to pick up their business card to see what it was about and who it was. Ok so the idea has been used quite a bit already but I still like the idea none-the-less for the simplicity and the different patterns that can be created from the type being blocked out. I also really like the luminous pink against the black and white.
Mar 29th, 2012
Janett
I think the logo is not covered, that two rectangles are the actual logo. On their website they said that the name IS comes from Ingredient Secret. There is a concept behind it, a lot of designs out there are pretty but they have no concept. This one has a concept and looks good. I Love it!
Mar 29th, 2012
kelivn
“The brand name IS stands for “Ingrediente Secreto” (secret ingredient)”
Mar 30th, 2012
Pierre
http://www.behance.net/gallery/Visual-identity-Sebastian-Burgold/823191
As the world, it’s a small creativity for IS Creative Studio.
Apr 7th, 2012
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