“In designing the identity we wanted to find a logo that was both aspirational and true to the heart of the country; the use of a percolating image encapsulates the energy and optimism that draws people to the United States.”
— WALLY KRANTZ, THE BRAND UNION
JWT will launch an ad campaign in March 2012.
Armin summed it with, “the whole aggregation/sum-of-its-parts concept is always a Board of Directors-pleasing pitch.”
Press release on Marketwire.