Logo Design Love

on logos and brand identity design

Branding 10,000 lakes

Big Ole Lake logo

“Lake logos have a tendency to be, well, fairly ugly. This project was created to rethink what they could be.

“One Minnesota Lake. One Logo. Every day.

“Should only take a little over 27 years to hit ‘em all. Stay tuned and enjoy!”

Triangle Lake logo

Ripple Lake logo

White Elk Lake logo

Lake Three logo

You can see how Nicole’s getting on here: Branding 10,000 lakes.

Follow Nicole on Twitter.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

5 appreciated comments

  1. I’ve had to design for ‘water themed’ companies before and I have to say it can be quite difficult because a logo icon needs to be isolated in one area, and water by nature is well …. flowing and not isolated/contained.

    Thus if wanted to represent water in the design, there lies the difficulty. I think it’s quite a challenge and so am always impressed by those who manage to represent water in icon form.

    Ripple Lake for instance manages this very well.

  2. In touch with nature at your desk. The ideal combination.
    Lovely project!

    Keep going Nicole!

  3. Jamie Davis

    This is pure genius. I love the idea of this project – so creative. I shall be following and watching intently :) Good luck Nicole and great post David!

  4. Tom

    This looks a great project and looking forward to seeing it once it is done.

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