Comments on: Brazil World Cup logo 2014

By: Bert

Bert — Tue, 21 Sep 2010 19:14:05 +0000

an improvement? those other world cup logos must have been pretty bad with all due respect to someone’s time and effort…

By: Navarro

Navarro — Mon, 09 Aug 2010 14:41:10 +0000

This logo is a shame for brazilian designers in my opinion (being a brazilian designer). Brazil is a great subject in contemporary design, we should expect a great logo for our world cup. But what do we get? An amateurish logo, “designed” (i think drawn is what explains best the process this logo had) by an ad agency with a strong backstage support and no interest in the image of our country, which has some very good designers.

As said before, what a pop singer, a model and a writer have to do with logo design??

I am ashamed of this logo, as most of the designers I know around here.

By: L1

L1 — Wed, 04 Aug 2010 08:59:22 +0000

The worst thing is is that the facepalmer has a comb over

By: VitorMelo

VitorMelo — Sun, 01 Aug 2010 18:36:00 +0000

Ao contrário dos das olimpiadas, que ficou ótimo:
http://globoaovivo.com.br/wp-content/uploads/2009/10/logo_rio_2016.jpg

By: Tim Johnson, Brandwave

Tim Johnson, Brandwave — Tue, 27 Jul 2010 14:10:11 +0000

I’m sure, upon hearing negative comments, the people who chose this mark are saying to themselves, “Every major icon has its detractors,” even though that’s not actually true. Logos with a lot of detractors are simply bad logos. There should be some way to bring the impact of this embarrassment to the attention of its owner before it’s too late. I think there have been such successes. At the corner of my mind is something about another major destination or event logo that a German design firm went on the offensive against, and ultimately prevailed to have it changed. Anyone remember what I’m talking about?

By: Montalvo Machado

Montalvo Machado — Tue, 27 Jul 2010 02:05:33 +0000

Come on, you can’t be serious about this logo.

This is a graphic disaster, one of the most annoying and stupid images ever created.

It was chosen by a group of celebrities that had absolutely nothing to do with design, and the logo has turned into a national shameful joke.

I am Brazilian, and foreseeing this lousy logo spread all over the world during the World Cup is more than embarrassing.

It should not be revised, it must be dumped deeper than nuclear waste.

By: Jason P. Brown

Jason P. Brown — Fri, 23 Jul 2010 02:53:38 +0000

Something about the internal whitespace of the 2014 logo throws me off. While the font and the interior lines feel sort of whimsical, the very structured whitespace between the fingers contrasts (negatively in my opinion) to the whitespace between the hands which feels far more accidental (and wasteful) than intended.

Still though, I really like the use of shading and the thickness given to the individual elements. I’m concerned about it’s value on merchandising, but it should show up well on HDTVs. :)

Great site and count me as a new twitter follower.

By: David Airey

David Airey — Wed, 21 Jul 2010 08:34:38 +0000

I’m with you on the Mexico 70 logo, Carolina. It’s probably my favourite of all the World Cup designs.

By: carolina

carolina — Tue, 20 Jul 2010 22:24:59 +0000

I think is an improvement! this is the first World Cup logo I see (besides Mexico 70) who doesn´t look like a badge.

The other logos are so cold, mechanical and obvious (“hey, its the World Cup, why don´t we display a soccer ball?! ). Maybe, just maybe, (if they don´t have execution problems) they would seem nice on the right side of a jacket.

I think this logo is warm, and it´s not representing only the World Cup but what it means: people in the streets celebrating with strangers, brotherhood, joy, excitement, and it certaintly reflects the brazilian personality: vibrant, coloful, movement…

I agree it could have been executed a little bit better, but I think in essence is a good logo

By: stephano

stephano — Tue, 20 Jul 2010 00:44:19 +0000

All the arguments about the hands…. well if you watch the launch video it clearly shows a goalkeeper at the end saving the ball…and yep in football he’s allowed to use his hands – so makes sense to me