Design consultancy B&W Studio, based in Leeds, created this identity for Seven back in 2007. I like it. Thought you would, too.
As with many identities, the logo in isolation isn’t what makes it work, and what I like most is the consistency of implementation across print and web, giving a strong and professional unity.
View more work on the brand spanking B&W Studio website.
Or visit the Seven website to see the identity in context.
Photography by Matt Wright.