Nov 2, 200925 appreciated comments
Seven brand identity by B&W Studio
Design consultancy B&W Studio, based in Leeds, UK, created this brand identity design for Seven back in 2007.
I saw it today for the first time. Liked it. Thought you would, too.
As with many brand identities, the logo in isolation isn’t what makes it work, and what I enjoy most is consistency of implementation across both print and web, giving a strong and professional unity.
View more work on the brand spanking B&W Studio website.
Or visit the Seven website to view the identity in context.
Photography by Matt Wright.
Via Grafikcache.
Hosted by the excellent 
25 appreciated comments, click here to add one
Ian Houghton
I feel like that ‘five’ should be on a 45 degree angle to provide full brand uniformity ;)
Very appropriate design for the company.
Nov 2nd, 2009
James Newcombe
Love it, yellow is such an underused colour, and it always works with black and white photography
Nov 2nd, 2009
Nicholas Barone
Nice find. The books are reminiscent of Marshall McLuhan and Quentin Fiore’s “The Medium is the Massage”. Which is a very good thing.
Nov 2nd, 2009
Andres
Actually (to the guy that said the five should be inclined)… brand uniformity is there all the way… since every number (except of course seven) is straight… no?
Nov 2nd, 2009
RJ Foley
I’m not totally in love with how the ‘n’ is cut off. It kind of bothers me, but overall very interesting.
Nov 2nd, 2009
Chris
I’m not keen on it as a logo (but then thinking about it, i’m not keen on the google logo, and we all know that has worked) but the whole package looks great, the way everything is kept clear and cinsistent and everything matches the logo says “great work” to me
Nov 2nd, 2009
Gareth Coxon - Dot Design
I like it, but I’m abit ‘so what’ about it.
It has been so many times before, only with different colours and with a slightly different font.
Designers can churn this sort of work out day after day.
An opportunity missed I feel.
Nov 2nd, 2009
Deja
The logo its self is generic and not very memorable. However all the branding together as a package becomes strong.
It’s interesting to think about how a very mediocre logo can come to life when carried across additional materials.
Maybe we should worry less about the individual logos being unique and more about a unique branding package?
Nov 2nd, 2009
Victor Zuniga
I like it, i agree on the color, yellow is under used… too bright maybe?
Nov 2nd, 2009
Ian Houghton
@Andres I was actually being tongue-in-cheek, but if you want to get technical it’s the only other number apart from seven spelled out in characters, so yes it should be inclined. But really, who cares?
Nov 3rd, 2009
Panasit Ch
It reminds me of the old (abc) channel identity back in early 2000
Nov 3rd, 2009
Vernesa
So simple..Love it!
Nov 3rd, 2009
Stephen Webb
This is a vibrant and modern design style that seems to reflect the client well. The font usage is excellent, and the bold colour scheme fits in well with this. It’s clean, very easy to read and is easily adapted to a multitude of packaging and stationery ideas.
I particularly like the brochure design, with the logo being cut off at a forty-five degree angle. The usage of black and white photos with the bold yellow colour scheme on top makes a good contract and focuses the user on the text rather than the images.
You can learn a lot from these company profiles, being able to see their design styles and approaches to different projects. I would appreciate more of these in the future, thanks for another great article!
Nov 3rd, 2009
Ian Devlin
Very nice, it’s quite simple and striking.
I’m also a fan of B&W’s website!
Nov 3rd, 2009
julyhana
Simple & Sharp! Good!
Nov 4th, 2009
Abbas
Yellow/grey/white was a bit of a fad a few years ago, and looking at when the designs were produced it seems to make sense. I don’t dislike the overall branding, I think it’s visually effective. But I do get the feeling of over-thought/under-delivered with it all.
Am I the only one seeing the actual figure “7″ when the typed word “seven” is rotated diagonally and aligned top-right on the stationery and promo material?
Maybe there’s more to the designs than meets the eye, let’s not jump to conclusions people.
Nov 4th, 2009
Jared Lunde
To those who are “so what?” about it, are we looking at the same thing? I am actually quite intrigued by the logo design and the overall branding. It’s the perfect *no flash* logo. It’s simple, direct, and the color choice really makes this pop. Guess what, I think I’d be interested if it was just black&white, too. Hats off to B&W Studio.
Nov 5th, 2009
Kelvin Farrell
I absolutely love this. This is exactly the sort of style I like and I think it will be disliked by very few. The yellow is bold and grabs attention and the type is clear and legible.
A very strong brand image has been created here and hats off to the designers.
Nov 6th, 2009
Phillip
I dig it. Even if you don’t like the design, it’s a strong ID.
I wonder this had a purpose – when you “cut” seven off at the “n,” it nearly forms the word “sever.”
Nov 6th, 2009
Jason Schwartz
This is such a nice ID system.
It looks great across web, brand materials AND other print pieces. Great work B&W!
Nov 6th, 2009
Tjeerd van Sas
I’m with Deja, I think it’s a bit generic as well. Then again “Don’t try to be original, just try to be good.”
Nov 7th, 2009
Jun-Yi
I really like it. Yes, it might seem easy and generic, but it’s something I would definitely keep on my shelf for inspiration that simple always stands out. Besides, such simplicity gives room for special editions, like Google and their holiday logo changes – things like that.
Nov 9th, 2009
Ashely Adams
Love it. This is so hip,… and cool. Just goes to show the power of typography in its full glory.
Nov 30th, 2009
jenn
Really clean and hip, like it.
Jan 9th, 2010
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