Design consultancy B&W Studio, based in Leeds, UK, created this brand identity design for Seven back in 2007.
I saw it today for the first time. Liked it. Thought you would, too.
As with many brand identities, the logo in isolation isn’t what makes it work, and what I enjoy most is consistency of implementation across both print and web, giving a strong and professional unity.
View more work on the brand spanking B&W Studio website.
Or visit the Seven website to view the identity in context.
Photography by Matt Wright.