Comments on: Seven brand identity by B&W Studio

By: jenn

jenn — Sat, 09 Jan 2010 20:36:59 +0000

Really clean and hip, like it.

By: Ashely Adams

Ashely Adams — Mon, 30 Nov 2009 14:04:39 +0000

Love it. This is so hip,… and cool. Just goes to show the power of typography in its full glory.

By: hyperlinks: November 16, 2009 « Vitkun Brands

hyperlinks: November 16, 2009 « Vitkun Brands — Mon, 16 Nov 2009 16:43:00 +0000

[...] More People Should do Branding like this; “People can use their seven branded microscope to read the print on our business cards” [...]

By: Jun-Yi

Jun-Yi — Mon, 09 Nov 2009 04:25:09 +0000

I really like it. Yes, it might seem easy and generic, but it’s something I would definitely keep on my shelf for inspiration that simple always stands out. Besides, such simplicity gives room for special editions, like Google and their holiday logo changes – things like that.

By: Tjeerd van Sas

Tjeerd van Sas — Sat, 07 Nov 2009 14:38:57 +0000

I’m with Deja, I think it’s a bit generic as well. Then again “Don’t try to be original, just try to be good.”

By: Jason Schwartz

Jason Schwartz — Fri, 06 Nov 2009 21:27:46 +0000

This is such a nice ID system.

It looks great across web, brand materials AND other print pieces. Great work B&W!

By: Phillip

Phillip — Fri, 06 Nov 2009 15:46:30 +0000

I dig it. Even if you don’t like the design, it’s a strong ID.

I wonder this had a purpose – when you “cut” seven off at the “n,” it nearly forms the word “sever.”

By: Kelvin Farrell

Kelvin Farrell — Fri, 06 Nov 2009 00:37:58 +0000

I absolutely love this. This is exactly the sort of style I like and I think it will be disliked by very few. The yellow is bold and grabs attention and the type is clear and legible.

A very strong brand image has been created here and hats off to the designers.

By: Jared Lunde

Jared Lunde — Thu, 05 Nov 2009 19:05:47 +0000

To those who are “so what?” about it, are we looking at the same thing? I am actually quite intrigued by the logo design and the overall branding. It’s the perfect *no flash* logo. It’s simple, direct, and the color choice really makes this pop. Guess what, I think I’d be interested if it was just black&white, too. Hats off to B&W Studio.

By: Abbas

Abbas — Wed, 04 Nov 2009 13:36:07 +0000

Yellow/grey/white was a bit of a fad a few years ago, and looking at when the designs were produced it seems to make sense. I don’t dislike the overall branding, I think it’s visually effective. But I do get the feeling of over-thought/under-delivered with it all.

Am I the only one seeing the actual figure “7″ when the typed word “seven” is rotated diagonally and aligned top-right on the stationery and promo material?

Maybe there’s more to the designs than meets the eye, let’s not jump to conclusions people.