Q/ When is a logo not a logo?
A/ When it’s a leaf, mountains, cityscape, person, football, trophy, swoosh, country, date, organisation, tagline.
“The design features an abstract interpretation of characteristic elements of Canadian nature, such as local fauna and flora, the sky, the mountains and the cityscape, aiming to portray Canada as an ambitious, modern and passionate host country.”
Quoted from FIFA.com.
It’s always a shame when designers need to tack so many predefined elements onto their work. Not that it’s anything new for FIFA.
Photo via FIFA.com