Comments on: Car manufacturer logo designs

By: Kev

Kev — Mon, 15 Aug 2011 15:27:24 +0000

I’ve often thought that about what the next level will be after the car industry’s current 3D, ultra polished OTT logo styling collapses in on itself.

I once had lunch with the chap who designed the Landrover Logo, we were working on a project for a large car body panel manufacturer, he was redesigning their logo and the answer was simple… just make it 3D, like a car badge.

But how can car manufacturers look more like the front of a car?.. Holograms? Or maybe they will just be wiped with the scent of petrol.

By: Kathy

Kathy — Wed, 06 Oct 2010 23:10:54 +0000

I am trying to learn all the car logos an tail light shapes. . Is there a book I can purchase on them or on their tail lights? I need the name and the Author.

By: seeds

seeds — Wed, 06 Oct 2010 18:20:14 +0000

Most of the logos are dealing with the planet saturn and or black magic.

Nissan logo for instance, it’s actually the Planet Saturn. Other logos deal with illumination through symbols such as the pyramid, triangle, or hexagon.

By: Vee Sar

Vee Sar — Wed, 18 Feb 2009 23:36:25 +0000

Being that the question “Who designed the Honda logo” was mentioned aboved, why stop there? Anything on who designed the Acura logo, and what is the story behind that one is?

By: TJMag

TJMag — Wed, 05 Nov 2008 11:54:50 +0000

Have you notice that the serpent in the Alfa Romeo logo is eating a child?
If you look for their logo in the 30’s this detail is more noticeble.

By: David Airey

David Airey — Thu, 26 Jun 2008 08:55:41 +0000

Moritz,

It’s great how the 3D Mercedes logo doesn’t rely on gradients or effects. I agree.

Daniel,

Certainly testament to the Mitsubishi logo designer that it’s lasted so long.

By: Daniel

Daniel — Thu, 26 Jun 2008 02:21:55 +0000

Thanks for interesting facts.
I was amazed to learn about how old Mitsubishi logo was. Still so modern.

I think Ford’s design purpose was to trump the name “Ford” and the logo does exactly that as clearly as possible. The message is “Ford is what you are getting for your money, no doubt.”

By: Moritz

Moritz — Tue, 18 Mar 2008 13:46:31 +0000

I love the Mercedes logo. The 3D effect is pure black and white. No shading nor gradientmesh. Even in a very small size it doesn’t lose any detail.

By: David Airey

David Airey — Tue, 18 Mar 2008 13:38:03 +0000

Lee,

I’d love to see your pitch for the Seat logo. I’m sure it would make an interesting feature.

By: lee newham

lee newham — Tue, 18 Mar 2008 12:56:06 +0000

I worked on a pitch for the seat logo years ago (we didn’t win unfortunately). If I find it I will send it to you if you want David.

Regarding the comments about the logo’s being uninspiring, I disagree. Most have evolved. Most are iconic and most you can describe. The fords Blue Oval, Rolls Royce’s RR, Vauxhaul’s Griffin, MG’s Octagon, Ferrari’s prancing horses, jaguars leaping Jaguar.