Comments on: Car manufacturer logo designs

By: Vee Sar

Vee Sar — Wed, 18 Feb 2009 23:36:25 +0000

Being that the question “Who designed the Honda logo” was mentioned aboved, why stop there? Anything on who designed the Acura logo, and what is the story behind that one is?

By: TJMag

TJMag — Wed, 05 Nov 2008 11:54:50 +0000

Have you notice that the serpent in the Alfa Romeo logo is eating a child?
If you look for their logo in the 30’s this detail is more noticeble.

By: David Airey

David Airey — Thu, 26 Jun 2008 08:55:41 +0000

Moritz,

It’s great how the 3D Mercedes logo doesn’t rely on gradients or effects. I agree.

Daniel,

Certainly testament to the Mitsubishi logo designer that it’s lasted so long.

By: Daniel

Daniel — Thu, 26 Jun 2008 02:21:55 +0000

Thanks for interesting facts.
I was amazed to learn about how old Mitsubishi logo was. Still so modern.

I think Ford’s design purpose was to trump the name “Ford” and the logo does exactly that as clearly as possible. The message is “Ford is what you are getting for your money, no doubt.”

By: Moritz

Moritz — Tue, 18 Mar 2008 13:46:31 +0000

I love the Mercedes logo. The 3D effect is pure black and white. No shading nor gradientmesh. Even in a very small size it doesn’t lose any detail.

By: David Airey

David Airey — Tue, 18 Mar 2008 13:38:03 +0000

Lee,

I’d love to see your pitch for the Seat logo. I’m sure it would make an interesting feature.

By: lee newham

lee newham — Tue, 18 Mar 2008 12:56:06 +0000

I worked on a pitch for the seat logo years ago (we didn’t win unfortunately). If I find it I will send it to you if you want David.

Regarding the comments about the logo’s being uninspiring, I disagree. Most have evolved. Most are iconic and most you can describe. The fords Blue Oval, Rolls Royce’s RR, Vauxhaul’s Griffin, MG’s Octagon, Ferrari’s prancing horses, jaguars leaping Jaguar.

By: David Airey

David Airey — Wed, 20 Feb 2008 09:40:01 +0000

Hi Jonno, Thanks for stopping by. Paul Rand's Ford logo was an interesting design, and I've featured it in a more recent article about the main man himself: All about Paul Rand

By: Jonno Cohen

Jonno Cohen — Sun, 17 Feb 2008 19:31:29 +0000

Hi David

Just discovered this blog in the last couple of days, looks like it has a lot of great potential :)

Just to add to Michael Holdren’s comment about the Ford logo, in a recent issue of Grafik magazine there was an article in which a few prominent designers’ wrote about their favourite logos. One of them (I forget who) featured Paul Rand’s Ford logo. It was a very interesting adaptation of the original, maybe too forward-thinking for the Ford execs at the time.

(Just decided to do a google on it, here it is: http://www.paul-rand.com/assets/gallery/identity/logo_ford_large.jpg)

By: David Airey

David Airey — Mon, 11 Feb 2008 10:14:06 +0000

Mike,

The Toyota logo is a nice one, and there’s an interesting article about it on the Cartype website I link to above. It seems a lot of people want to copy it in some shape or form.

Brian,

No problem about missing the mention. I’m familiar with the Hyundai Coupé, and it’s a nice car. Sorry to learn of your crash, but I guess you should read up on braking distances? ;)