In June 2013 The Partners were commissioned to redesign the logo.
“We mixed things up with a hand drawn brush typeface made of chocolate icing.”
“…the three bars suggest both growth and dynamism, as well as climbing steps…”
The first and most basic role of a logo is identification, it acts as a flag.
Canada has an image problem in the US.
“The inverse space created the 4 with this invisible attraction/repulsion principle.”
One of my favourite identity improvements of the year.
Designed by New York-based Mirko Ilić Corp for the Zagreb Jewish Film Festival.
There’s something about logo sketches I find much more interesting than the polished, digitised outcome.
The One World Trade Center logo was designed by London-based Wordsearch.
I rarely double-post between blogs, but I know many of you don’t keep tabs on Identity Designed, and this Zebra-inspired mark is worth another share.
Next year Grand Central will celebrate its 100th anniversary.
Ultimately, success came with another old trick: switching to the less dominant hand, which is sure to produce a slightly imperfect and clumsy result.
Note the speed at which India moved toward Asia around the 60 million years mark.
I can’t remember seeing a more impressive, in-depth brand identity project than what Moving Brands has done for HP.
There’s a lot of gold in them there fields.
Great improvement over the old Flash-based offering.
I’d love to learn about creating videos like this.
A good example of relevancy between the symbol/monogram and the name.