Logo Design Love

on logos and brand identity design

Pulsating Sonos

Sonos logo

If you scroll while viewing the Sonos wordmark, the surrounding lines appear to pulse, kind of like the speakers sold by the home audio company.

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Made in Britain, by The Partners

Made in Britain logo

In June 2013 The Partners were commissioned to redesign the logo.

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Crave Dessert Bar

Crave logo

“We mixed things up with a hand drawn brush typeface made of chocolate icing.”

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New Visions for Public Schools

New Visions for Public Schools logo

“…the three bars suggest both growth and dynamism, as well as climbing steps…”

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Atelier Works

Trees for Cities logo

The first and most basic role of a logo is identification, it acts as a flag.

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Bruce Mau Design rebrands Canada

Canada rebrand by Bruce Mau Design

Canada has an image problem in the US.

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More4 rebrand options

More4 logo option

“The inverse space created the 4 with this invisible attraction/repulsion principle.”

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Nuts.com packaging

One of my favourite identity improvements of the year.

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Zagreb Jewish Film Festival

Jewish Film Festival logo

Designed by New York-based Mirko Ilić Corp for the Zagreb Jewish Film Festival.

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Swisscom sketches

Swisscom logo sketch

There’s something about logo sketches I find much more interesting than the polished, digitised outcome.

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One World Trade Center

One World Trade Center

The One World Trade Center logo was designed by London-based Wordsearch.

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Zebra logo

I rarely double-post between blogs, but I know many of you don’t keep tabs on Identity Designed, and this Zebra-inspired mark is worth another share.

Continue reading Zebra-inspired

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Grand Central centennial logo

Grand Central logo

Next year Grand Central will celebrate its 100th anniversary.

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White House Conference on Children

White House Conference on Children logo

Ultimately, success came with another old trick: switching to the less dominant hand, which is sure to produce a slightly imperfect and clumsy result.

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IDA and Pentagram recreate Pangaea

IDA Congress logo

Note the speed at which India moved toward Asia around the 60 million years mark.

Continue reading IDA and Pentagram recreate Pangaea

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Moving Brands does HP

HP identity design by Moving Brands

I can’t remember seeing a more impressive, in-depth brand identity project than what Moving Brands has done for HP.

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Broighter Gold

Broighter Gold

There’s a lot of gold in them there fields.

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johnson banks’ new website

johnsonbanks website

Great improvement over the old Flash-based offering.

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Saffron ident for Austria’s A1

I’d love to learn about creating videos like this.

Continue reading Saffron ident for Austria’s A1

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Loose Leaf

Loose Leaf logo

A good example of relevancy between the symbol/monogram and the name.

Continue reading Loose Leaf

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