Feb 6, 2012read the 5 comments
“This is what you need — a magic dot.”
“Gentlemen, we have a very small product. There is hardly enough room on it for a name, let alone a symbol!”
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Jan 19, 2012read the 8 comments
Kodak logo evolution
Sad news today that 131-year-old Kodak has filed for bankruptcy.
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Jan 4, 2012read the 15 comments
British Rail’s double-arrow
The company name was shortened to British Rail and Gerry Barney of the Design Rearch Unit conceived the famous ‘double-arrow’, a remarkably robust and memorable icon that has far outlasted British Rail itself and continues to be used on traffic signs throughout the United Kingdom as the symbol for the national rail network and more specifically railway stations on that network.
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Dec 28, 2011read the 5 comments
Penguin logo evolution
I went straight off to the zoo to spend the rest of the day drawing penguins in every pose.
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Oct 20, 2011read the 6 comments
British Steel logo
Only later did I discover that steel was bent in order to test its strength — so I used this as a rationale, but I didn’t know that at the time!
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