This reversed option (below) came about in 1939.

“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
— SIGHT UNSEEN

As we see it today.

——

Update: 23 July 2010
Daniel sums it up nicely when he says, “I absolutely love the geometric simplicity of the current incarnation, although their actual product and packaging design leaves a lot to be desired.”

——

View more evolution posts in the imaginatively-named evolution category.

Via Sight Unseen.

Published on Logo Design Love

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Loan Fund for Musical Instruments — designed 1978

“Corporate identity for an organisation that provides money for the purchase of musical instruments. The mark symbolises the combination of music and finance.”

Nicholas — designed 1969

“A corporate identity programme for an international pharmaceutical group, including the design of a unique alphabet for use on signs. Designed at Allied International Designers, London in 1969.”

The archive includes a “reflections” section where you’ll find various talks and articles produced by Lloyd over the years. Here’s an excerpt from his Beyond the logo article, first written in 1985 — yet still relevant today.

“A company’s true corporate identity is the sum total of all the impressions it conveys to all its audiences. A corporate image will be influenced more by the way telephones are answered, the performance and reliability of products, speed of delivery, the quality of after sales service, attitudes to the environment and personnel policy than it will by the logotype on note paper and truck sides.

“This is not to say that a corporate identification system is not worthwhile. A consistent and coordinated way of identifying a company can undoubtedly help it to achieve a higher profile and can influence the attitudes of all those who come into contact with it.”
— JOHN LLOYD

British Airports — designed 1986

“Corporate identity linking all Britain’s major airports: Heathrow, Gatwick, Stansted, Glasgow, Edinburgh, Aberdeen, Southampton. The project covered all aspects of implementation: airport and office signs, vehicle livery, communications and design management.”

View the John Lloyd archive here.

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Toni Dwyer of Communication Trends, Inc, and the ad firm that worked with CNN before the news channel got off the ground in 1980, said:

“In the eleventh hour, it occurred to someone that they needed a logo. We had about 24 or 48 hours to turn around and present a design.”
— TONI DWYER

In 1980 Terry McGuirk was vice president of Turner Broadcasting and involved in the start-up of CNN. He was the first to see the logo.

“They gave us four or five different looks, and one sort of stood out, a cable running through the letters C-N-N.”
— TERRY MCGUIRK

Thirty years later, that logo designed in less than 48 hours is still on the screen, although it’s been slightly changed and sometimes animated.

Here’s the CNN “bug” as shown on-screen (on YouTube).

More details here: About the CNN logo. Via Quipsologies.

CNN signage photo courtesy of Rob Tornoe.

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Greenpeace has launched a campaign to redesign the BP logo, and there are around 300 entries uploaded to the Flickr set.

Original BP shield logo (below, designed by Raymond Loewy)

Amended BP shield

New BP logo (designed by Landor)

Newer BP logo? (From the Greenpeace Flickr set.)

“Behind the Logo” mentioned elsewhere

• Greenpeace calls for a slick redesign for BP, on Interbrand
• Redesign BP’s logo, on We Made This
• Design Baby, Design, on The Logo Factor
• Greenpeace Kicks Off Redesign Contest for BP’s Logo, on UnBeige
• BP Logo Gets Oily, on Fast Company

The Greenpeace competition is open in three categories — design professionals & students, a public category, one for under 18s. It runs until 28 June 2010.

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Not something you see often — the resurrection of an old logo created 30 years ago.

According to Alissa Walker’s piece in Fast Company, LA’s Museum of Contemporary Art (MOCA) is to bring back the old logo (or a resemblance thereof) created by AIGA medalists Chermayeff & Geismar.

The previous/soon to be ressurected MOCA logo

The 80s design (above) is certainly a whole lot more distinctive than its successor (below), and it’ll be interesting to see what differences have been implemented when the previous iteration is relaunched.

The current/to be changed MOCA logo

An in-brief feature and reader chat over on Brand New.

Read a Logo Design Love exclusive interview with Tom Geismar.

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The symbol used in Tim Burton’s Batman (shown around the 57 seconds mark) is the one I’ll always be most familiar with. Watch on YouTube.

Entrance to the Philly Bat Cave

History of the Batman logo
Here’s a five-part series showing the history of the logo: 1, 2, 3, 4, 5.

View more Logo Design Love reader favourites.

Video via VIBE. History via Kottke.

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UnderConsideration’s latest venture — the Brand New Classroom — features “critique and opinions on student identity work” with some interesting projects already. The latest of which shows Hebrew translations of Latin logos.

The translation is by Rotem Dayan under the supervision of Oded Ezer (whose personal website is also worth a look).

Armin, the classroom’s a great idea. Good luck with it.

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Godfred H. Petersens Mobelvaerksteder

Aktiebolaget J.O. Carlsson

Anton Kildebergs Mobelfabrik

Textil Lassen

France & Son Aktieselskab

Kallemo

Unika Vaev

And not a gradient or bevel in sight.

View the full Flickr set here.

Compiled by Oliver Tomas, via @BlairThomson.

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In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.

Heller, Steven; Helfand, Jessica; Lois, George (2000). Paul Rand. Phaidon Press. p256. NeXT on Wikipedia.

Image courtesy of Paul-Rand.com

Steve Jobs on working with Rand:

“I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”

Classic Paul Rand.

More Paul Rand blog posts on Logo Design Love:

• All about Paul Rand
• An interview with Paul Rand
• Paul Rand chatting with design students
• “Don’t try to be original. Just try to be good.”

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A project of mine required a comparison of the world’s most well-known sports brand logos. They’re shown together below in case the quick visual reference might be useful for you.

Adidas — the trefoil logo is still used on the heritage product division

Asics

Champion

Diadora

Ellesse

Fila

Head

K-Swiss

Lacoste

Lotto Sport Italia

Mitre

Mizuno

New Balance

Nike — 1971 by Carolyn Davidson, modified in 1978 and 1985 by Nike

Prince

Puma

Rbk — designed in 2001 by Arnell Group

Russell Corporation

Umbro — view the Umbro logo evolution

Wilson

Should you know the name of the designer responsible, or the year of creation, I’d very much appreciate you leaving details in a comment.

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