For Colors, part of Mu Chens Forever and Ever solo show at Shanghai Gallery of Art, the artist took a variety of Chinese soils (red, black, brown, and green) and packed them into molds, shaped like global-brand logos, from a swoosh to an apple, using a centuries-old construction technique.
Todd Klein chooses comics’ greatest logos.
A Milton Glaser sketch for his classic I (heart) NY logo.
I don’t think the Coca Cola logo is a great logo, but it’s a great brand. Nike has become a classic through exposure.