“I did the bloody thing in 1975 and I thought it would last a couple of months as a promotion and disappear.”
Trade marks and symbols by Stefan Kanchev — a wonderful design collection from the late Bulgarian graphic artist. Stefan is the author of more than 1000 trade marks and symbols, and in the first world exhibition of trade marks in New York he presented 23 works out of the 250 logos by authors from all over the world.
In this three-part interview from 1991, Paul Rand talks about his iconic logos for IBM, UPS, ABC, Westinghouse and more. I happily gave it 30 minutes of my time with a cup of coffee.