Bayer’s corporate logo, the Bayer cross, was introduced back in 1904. It consists of the horizontal word “BAYER” crossed with the vertical word “BAYER”, both words sharing the “Y”, and enclosed in a circle.
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The emblem of a red cross with arms of equal length on a white background is the visible sign of protection under the 1949 Geneva Conventions. As such, it is the emblem of the armed forces’ medical services.
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In 1963, Peter Benenson, founder of Amnesty International, wrote to a local member and artist to say that her design, a candle in barbed wire, had been chosen for Amnesty’s first ever Christmas card because of “its simplicity and the effectiveness of its symbolism”.
Discover who the logo designer was in this classic logo feature.
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