Logo Design Love

on logos and brand identity design


Smiley badges

The smiley face was the symbol for the acid house generation.

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Atari logo

Atari logo

Gamers of my age (not that I play much these days) will never forget the Atari logo.

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The Dandy faces closure

The Dandy 1987

Britain’s longest running children’s comic, The Dandy, is facing closure after 75 years.

Continue reading The Dandy faces closure

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On circular logos

Banksy CND

The circle is clearly a form humans find easy to remember and recognise.

Continue reading On circular logos

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Vintage vehicle logotypes

Belvedere logotype

Spied this collection of vintage vehicle logotypes over on the Beast Pieces blog.

Continue reading Vintage vehicle logotypes

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The cost of a Saul Bass logo

Continental Airlines livery Saul Bass

“Continental airlines paid us about a half million.”

Continue reading The cost of a Saul Bass logo

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I Love NY logo set for makeover

I Love NY logo makeover

Milton Glaser rightly said, “I saw one that said ‘I Pizza NY’. I don’t get it.”

Continue reading I Love NY logo set for makeover

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Minnesota Zoo logo sketches

Minnesota Zoo logo sketches

The Minnesota Zoo logo combines an ‘M’ with a Minnesota moose.

Continue reading Minnesota Zoo logo sketches

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“Sharing a Coke”

Sharing a Coke

That was the three-word brief for Jonathan Mak’s recent design.

Continue reading “Sharing a Coke”

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The story behind the English National Opera logo

English National Opera logo

“I looked down at my drawing, zeroed in on the face and had one of those rare ‘eureka’ moments.”

Continue reading The story behind the English National Opera logo

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20th century trademarks

20th century trademarks

Published by The Trade Mark Title Company, Fort Wayne, Indiana, 1910-1913.

Continue reading 20th century trademarks

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“This is what you need — a magic dot.”

Minolta logo Saul Bass

“Gentlemen, we have a very small product. There is hardly enough room on it for a name, let alone a symbol!”

Continue reading “This is what you need — a magic dot.”

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Kodak logo evolution

Kodak signage

Sad news today that 131-year-old Kodak has filed for bankruptcy.

Continue reading Kodak logo evolution

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British Rail’s double-arrow

British Rail symbol

The company name was shortened to British Rail and Gerry Barney of the Design Rearch Unit conceived the famous ‘double-arrow’, a remarkably robust and memorable icon that has far outlasted British Rail itself and continues to be used on traffic signs throughout the United Kingdom as the symbol for the national rail network and more specifically railway stations on that network.

Continue reading British Rail’s double-arrow

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More honest logos

Apple logo

Remember those honest logos from back in April? There are more.

Continue reading More honest logos

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Penguin logo evolution

Penguin logo evolution

I went straight off to the zoo to spend the rest of the day drawing penguins in every pose.

Continue reading Penguin logo evolution

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British Steel logo

British Steel logo

Only later did I discover that steel was bent in order to test its strength — so I used this as a rationale, but I didn’t know that at the time!

Continue reading British Steel logo

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De-cluttered logos

De-cluttered logos

These ones are accompanied by the respective brand names on their websites. Perhaps they’ll move to ditch the name online (as Apple and Nike have).

Continue reading De-cluttered logos

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Handlettered logos from defunct department stores

Sibley's logo

Lovely collection pieced together by Christian Annyas.

Continue reading Handlettered logos from defunct department stores

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NeXT logo presentation

NeXT logo book

The only thing Rand knew was that the mysterious NeXT computer was a black cube.

Continue reading NeXT logo presentation

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