Logo Design Love

For graphic designers and all who love logos.

Ferrari logo history

Francesco Baracca

Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.

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Brandversations

Brandversations

It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.

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Nike logo 40 year anniversary

Nike logo sketch

None of the options “captivated anyone” so it came down to “which was the least awful.”

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BMW logo evolution

BMW badge 2011

People think that the BMW logo is based on a rotating airscrew. The origin of this interpretation is the cover of a BMW aircraft magazine.

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Angus Hyland on logos

Angus Hyland

My very favourite mark is the World Wildlife Fund. I’d love to have done that.

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World Wildlife Fund logo sketches

Chi Chi panda

British environmentalist and artist Gerald Watterson played a key role in the original panda logo by producing the initial sketches.

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Time Warner

Time Warner logo

“…making it weaker, and then call it theirs.”

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A logo doesn’t need to say what a company does

Apple logo iMac

Just because it’s relevant, doesn’t mean you can’t do better using a design that doesn’t depict the product or service your client provides.

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Planes, trains, and logo-inspired art

minimal Coca Cola logo

Rounding up the latest logo-related news posted on Twitter and Facebook.

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Five personal favourites

Creative Review logo issue

I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.

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Saul Bass logos: then and now

Saul Bass

It’s hard to beat a Saul Bass original.

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Colors by Mu Chen

Chanel logo in soil

For Colors, part of Mu Chens Forever and Ever solo show at Shanghai Gallery of Art, the artist took a variety of Chinese soils (red, black, brown, and green) and packed them into molds, shaped like global-brand logos, from a swoosh to an apple, using a centuries-old construction technique.

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Comics’ greatest logos

Batman comic logo

Todd Klein chooses comics’ greatest logos.

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I (heart) NY concept sketch

I (heart) NY sketch

A Milton Glaser sketch for his classic I (heart) NY logo.

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JAL’s crane logo resurrected

JAL logo

Sure, there are a lot of birds in airline logos, but the crane holds particularly appropriate symbolism for the Japanese company, so it gets my vote.

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A classic through exposure

Nike swoosh Camp Nou

I don’t think the Coca Cola logo is a great logo, but it’s a great brand. Nike has become a classic through exposure.

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Lance Wyman

Lance Wyman logos

Lance Wyman. One of the great graphic designers of our time.

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Turner Duckworth and Coca-Cola

Coca-Cola’s design director Moira Cullen talks about the role of Turner Duckworth in bringing the famous brand identity back to basics.

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Braun logo evolution

revised Braun logo

The original Braun wordmark was designed by Will Münch in 1934.

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John Lloyd: Archive

Nicholas logo

John Lloyd, founding partner of design consultancy Lloyd Northover, has launched a web archive featuring 50 years of work as a graphic designer.

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