The Bell System redesign was the largest corporate re-identity program in the U.S.
Édouard said to André, “Look, with arms it would make a man.”
The sign was built in 1923 as “HOLLYWOODLAND” as a promotion to sell real estate.
A brilliant ad campaign for Penguin, evolving the logo for different book categories.
“Apple logo may become illegal in Russia, called to be replaced by a cross.”