Thank a type designer who doesn’t settle for just “standard” but knows how to choose, create, or modify an existing typeface to be a memorable and expressive brand mark.
Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.
It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.
None of the options “captivated anyone” so it came down to “which was the least awful.”
People think that the BMW logo is based on a rotating airscrew. The origin of this interpretation is the cover of a BMW aircraft magazine.
My very favourite mark is the World Wildlife Fund. I’d love to have done that.
British environmentalist and artist Gerald Watterson played a key role in the original panda logo by producing the initial sketches.
“…making it weaker, and then call it theirs.”
Just because it’s relevant, doesn’t mean you can’t do better using a design that doesn’t depict the product or service your client provides.
I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.
It’s hard to beat a Saul Bass original.
For Colors, part of Mu Chens Forever and Ever solo show at Shanghai Gallery of Art, the artist took a variety of Chinese soils (red, black, brown, and green) and packed them into molds, shaped like global-brand logos, from a swoosh to an apple, using a centuries-old construction technique.
Todd Klein chooses comics’ greatest logos.
A Milton Glaser sketch for his classic I (heart) NY logo.
I don’t think the Coca Cola logo is a great logo, but it’s a great brand. Nike has become a classic through exposure.
Lance Wyman. One of the great graphic designers of our time.
Coca-Cola’s design director Moira Cullen talks about the role of Turner Duckworth in bringing the famous brand identity back to basics.
The original Braun wordmark was designed by Will Münch in 1934.