Few insignia are as potent as that bold-lettered K-I-double-lightning-bolts.
Superman’s symbol has become recognizable all over the world.
The Bell System redesign was the largest corporate re-identity program in the U.S.
Édouard said to André, “Look, with arms it would make a man.”
The sign was built in 1923 as “HOLLYWOODLAND” as a promotion to sell real estate.