Logo Design Love

on logos and brand identity design

Braun logo evolution

revised Braun logo

The original Braun wordmark was designed by Will Münch in 1934.

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John Lloyd: Archive

Nicholas logo

John Lloyd, founding partner of design consultancy Lloyd Northover, has launched a web archive featuring 50 years of work as a graphic designer.

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3 letters, 48 hours, 1 logo

CNN logo signage

Thirty years later, that logo designed in less than 48 hours is still on the screen, although it’s been slightly changed and sometimes animated.

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BP logo gets a makeover

BP logo oil

Greenpeace has launched a campaign to redesign the BP logo, and with around 300 entries already uploaded to the Flickr set, here are a few that stood out.

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Forward to the past

MOCA stationery design

Not something you see often — the resurrection of an old logo created 30 years ago.

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The evolution of the Batman symbol

Batman logo evolution

The symbol used in Tim Burton’s Batman (shown around the 57 seconds mark) is the one I’ll always be most familiar with.

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Hebrew translations of Latin logos

IBM logo in Hebrew

UnderConsideration’s latest venture — the Brand New Classroom — features “critique and opinions on student identity work” with some interesting projects already. The latest of which shows Hebrew translations of Latin logos.

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Scandinavian logos from the 60s and 70s

Scandinavian logos

And not a gradient or bevel in sight.

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NeXT logo by Paul Rand

NeXT logo by Paul Rand

In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.

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Sports brand logo designs

Nike Just Do It

A project of mine required a comparison of the world’s most well-known sports brand logos. They’re shown together below in case the quick visual reference might be useful for you.

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Logorama the movie

Logorama movie

Logorama is a short animation nominated that won at the 2010 Oscars.

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Are iconic logos designed, or bought?

Shell logo

What are the most iconic logos you can think of?

Coca Cola? IBM? I Love New York? Shell?

These designs have one thing in common.

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The London Underground roundel

London Underground logo

The roundel has become the unifying symbol for London’s transport services.

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Vintage logos

vintage logos

I saw this collection a couple of years back over on ISO50, only never got around to sharing it. But that’s the thing with vintage logos — they’re always relevant due to their “vintage-ness.”

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Ghostbusters logo

Ghostbusters logo design

My earliest memory of the cinema is being taken to see Ghostbusters with my mum, dad, and older brother, James (my little sister, Sarah, wasn’t yet on the scene). I was five or six at the time. There was a Roger the Rabbit short before the film started, and the ghosts scared me witless — I had nightmares about being chased by Slimer.

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The ABC’s of Branding poster

ABC Branding poster design

Lovely 18″x24″ poster by Orlando-based designer Jason Dean. Comment with a design-related joke for entry into a free poster draw.

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Mercedes-Benz logo evolution

Mercedes logo

The Mercedes-Benz logo consists of a simple depiction of a three-pointed star that represents its domination of the land, the sea, and the air.

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An interview with Tom Geismar

Chase bank logo

Tom Geismar, one of the most highly-acclaimed designers in the profession, graciously agreed to answer your questions.

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Ask Tom Geismar

Tom Geismar

Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design.

He has kindly agreed to an interview here on Logo Design Love. Do you have a question you want to ask?

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I Love New York logo

I Love New York logo

“I did the bloody thing in 1975 and I thought it would last a couple of months as a promotion and disappear.”
Milton Glaser

Continue reading I Love New York logo

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