“Gentlemen, we have a very small product. There is hardly enough room on it for a name, let alone a symbol!”
Sad news today that 131-year-old Kodak has filed for bankruptcy.
The company name was shortened to British Rail and Gerry Barney of the Design Rearch Unit conceived the famous ‘double-arrow’, a remarkably robust and memorable icon that has far outlasted British Rail itself and continues to be used on traffic signs throughout the United Kingdom as the symbol for the national rail network and more specifically railway stations on that network.
I went straight off to the zoo to spend the rest of the day drawing penguins in every pose.