The Minnesota Zoo logo combines an ‘M’ with a Minnesota moose.
That was the three-word brief for Jonathan Mak’s recent design.
“I looked down at my drawing, zeroed in on the face and had one of those rare ‘eureka’ moments.”
Published by The Trade Mark Title Company, Fort Wayne, Indiana, 1910-1913.
“Gentlemen, we have a very small product. There is hardly enough room on it for a name, let alone a symbol!”