My very favourite mark is the World Wildlife Fund. I’d love to have done that.
I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.
For Colors, part of Mu Chens Forever and Ever solo show at Shanghai Gallery of Art, the artist took a variety of Chinese soils (red, black, brown, and green) and packed them into molds, shaped like global-brand logos, from a swoosh to an apple, using a centuries-old construction technique.