The company name was shortened to British Rail and Gerry Barney of the Design Rearch Unit conceived the famous ‘double-arrow’, a remarkably robust and memorable icon that has far outlasted British Rail itself and continues to be used on traffic signs throughout the United Kingdom as the symbol for the national rail network and more specifically railway stations on that network.
I went straight off to the zoo to spend the rest of the day drawing penguins in every pose.
Only later did I discover that steel was bent in order to test its strength — so I used this as a rationale, but I didn’t know that at the time!
These ones are accompanied by the respective brand names on their websites. Perhaps they’ll move to ditch the name online (as Apple and Nike have).