Coca-Cola’s design director Moira Cullen talks about the role of Turner Duckworth in bringing the famous brand identity back to basics.
UnderConsideration’s latest venture — the Brand New Classroom — features “critique and opinions on student identity work” with some interesting projects already. The latest of which shows Hebrew translations of Latin logos.
In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.