UnderConsideration’s latest venture — the Brand New Classroom — features “critique and opinions on student identity work” with some interesting projects already. The latest of which shows Hebrew translations of Latin logos.
In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
I saw this collection a couple of years back over on ISO50, only never got around to sharing it. But that’s the thing with vintage logos — they’re always relevant due to their “vintage-ness.”
My earliest memory of the cinema is being taken to see Ghostbusters with my mum, dad, and older brother, James (my little sister, Sarah, wasn’t yet on the scene). I was five or six at the time. There was a Roger the Rabbit short before the film started, and the ghosts scared me witless — I had nightmares about being chased by Slimer.