The only thing Rand knew was that the mysterious NeXT computer was a black cube.
The red O served to help people pronounce the name correctly (Mo-bil, not Mo-bile).
Thank a type designer who doesn’t settle for just “standard” but knows how to choose, create, or modify an existing typeface to be a memorable and expressive brand mark.
Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.
It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.