Trade marks and symbols by Stefan Kanchev — a wonderful design collection from the late Bulgarian graphic artist. Stefan is the author of more than 1000 trade marks and symbols, and in the first world exhibition of trade marks in New York he presented 23 works out of the 250 logos by authors from all over the world.
A few weeks back I asked you what your favourite logo design was. Here follows an interesting collection, including a few of what I believe to be the world’s best logos (best is a very subjective term, which I often steer clear of). The quotes below each logo are from the reader who voted for the respective design. Enjoy.
The emblem of a red cross with arms of equal length on a white background is the visible sign of protection under the 1949 Geneva Conventions. As such, it is the emblem of the armed forces’ medical services.
In 1963, Peter Benenson, founder of Amnesty International, wrote to a local member and artist to say that her design, a candle in barbed wire, had been chosen for Amnesty’s first ever Christmas card because of “its simplicity and the effectiveness of its symbolism”.
Discover who the logo designer was in this classic logo feature.