People think that the BMW logo is based on a rotating airscrew. The origin of this interpretation is the cover of a BMW aircraft magazine.
My very favourite mark is the World Wildlife Fund. I’d love to have done that.
British environmentalist and artist Gerald Watterson played a key role in the original panda logo by producing the initial sketches.
“…making it weaker, and then call it theirs.”
Just because it’s relevant, doesn’t mean you can’t do better using a design that doesn’t depict the product or service your client provides.