Logo Design Love

For logo designers and all who love logos.

Thoughts about Pepsi

Pepsi cans

There’s been quite the discussion around Pepsi’s latest rebrand. Patrick, of CR Blog, finds it laughable, Freddy, of adgoodness, thinks it’ll work, and 450+ comments on Brand New highlight interesting views.

I’ve been prompted to give my own take following the recent thoughts of Chris Glass.

Continue reading Thoughts about Pepsi

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The reality of logo design contests

Spread Shirt logos

Logo design contests receive a lot of bad press, but is it justified? After all, companies hosting a contest can gather tons more ideas than they would if working with just one logo designer, and novice designers are offered the chance to gain ‘real world’ experience.

What’s bad about that?

Quite a lot, actually.

Continue reading The reality of logo design contests

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The Blue Jays, black metal music, the new Barclaycard, and a little duck fart

design cubicle logo

The new Toronto Blue Jays logo isn’t going down too well, and I agree with Jakub’s critique.

If it were up to me, I’d have definitely altered some elements of the original, such as the stitching of the baseball, but the maple leaf and colour red would’ve been kept. Then again, I’m neither Canadian, nor a fan of baseball. Read on for lots more logo design news and reviews.

Continue reading The Blue Jays, black metal music, the new Barclaycard, and a little duck fart

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When logos look alike

carrier ford logos

It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that?

Continue reading When logos look alike

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The smartest logo in the room?

hicks design logo

The second in a series of signposts, here I give some added exposure to those who also love logo design.

Continue reading The smartest logo in the room?

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