When is a bad logo design actually good?

From time to time a logo design will come along that really gets people talking. More often than not, it’s because the design causes contention, and has some designers bending out of shape around the agency in question. In their defence, agencies responsible for contentious logo designs might say that the publicity gained simply adds to the effectiveness and memorability. But in saying that, do you want to be remembered for a logo that receives more bad remarks than good?
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