Logo Design Love

on logos and brand identity design

The MGM lions

The classic lion trademark was created in 1916 for the Goldwyn Pictures Corporation by ad executive Howard Dietz.

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A new Freeview logo and identity

Freeview logo

DixonBaxi’s work on the new Freeview logo and identity.

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An Authentic update

Authentic Jobs logo sketch

Sergey Shapiro updated the Authentic Jobs wordmark.

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7up logo redesign

7up logo 2014

A new logo for soft drink brand 7up.

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Sapo pattern

When you add a client redesign to your portfolio, it sometimes helps to show the previous mark alongside the new.

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Beko gets an update

Beko logo sketches

Worldwide, Beko-branded goods are sold every two seconds.

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Evolution of the ŠKODA logo

Slavia logo

Most Czechs were fervently patriotic, so they called their first company Slavia.

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Aston Martin logo evolution

Aston Martin badge

In 1927 the AM monogram was replaced with the iconic Aston Martin wings.

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Origins of the Mitsubishi emblem

Mitsubishi logo

The mark is said to be an arrangement of two family crests.

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Warner Bros

Warner Bros logo

Literally hundreds more on the Warner Bros logo page, by Christian Annyas.

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Made in Britain, by The Partners

Made in Britain logo

In June 2013 The Partners were commissioned to redesign the logo.

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Thomas Cook logo evolution

Thomas Cook pool

The Sunny Heart is now the unifying symbol for the whole Thomas Cook Group.

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Bing updates

Bing symbol

“…designed to fit seamlessly into the Microsoft family of products.”

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TSB by Rufus Leonard

TSB logo

The BBC asked me to comment on the new TSB logo.

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Chupa Chups logo evolution

Chupa Chups lollipops

In 1969, Dali was approached to design a new logo.

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Star Wars logo evolution

Star Wars logo Suzy Rice

An in-depth examination of the evolution of the Star Wars logo.

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A Continental update

Continental logo

The new Continental logo no longer repeats the name three times, so that’s good.

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Superman symbol evolution

Superman 26

Superman’s symbol has become recognisable all over the world.

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British Airways logo evolution

British Airways Concorde poster

The BA ribbon is a distant echo of the Speedbird symbol.

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The story of the Michelin Man

Michelin Man patch

Édouard said to André, “Look, with arms it would make a man.”

Continue reading The story of the Michelin Man

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