Logo Design Love

VIBE shows us just how many Virgin sub-brands there are, and how different the identities look.

→ Continue reading Stretching the Virgin logo

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There’s been quite the discussion around Pepsi’s latest rebrand. Patrick, of CR Blog, finds it laughable, Freddy, of adgoodness, thinks it’ll work, and 450+ comments on Brand New highlight interesting views.

I’ve been prompted to give my own take following the recent thoughts of Chris Glass.

→ Continue reading Thoughts about Pepsi

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Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).

→ Continue reading Obama logo ideas that weren’t chosen

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From the Wegmans press release:

“When we looked back at some of our earliest logos, they conveyed the warmth and personal attention to detail that we hope reflect our brand,” explained Colleen Wegman. “The family culture in our company continues to grow. It was time to go back to our roots and to a logo that is welcoming because it is more like a family signature.”

→ Continue reading Wegmans logo goes back to the future

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When a logo is used for a number of years, the brand awareness that is amassed can prove a valuable tool in the marketing arsenal of large corporations. With that in mind, logo re-designs often implement subtle changes to refresh the look whilst considering customer recognition.

This blog post features 10 successful logo redesigns, as shown on the Brand New website, and highlights specific rationale I agree with.

→ Continue reading 10 successful logo redesigns

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