Logo Design Love

When a logo is used for a number of years, the brand awareness that is amassed can prove a valuable tool in the marketing arsenal of large corporations. With that in mind, logo re-designs often implement subtle changes to refresh the look whilst considering customer recognition.

This blog post features 10 successful logo redesigns, as shown on the Brand New website, and highlights specific rationale I agree with.

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The history of BBC television logos dates back to the 1950s. They were first used by BBC to differentiate their channels from one another. Here are some examples of the older BBC logos along with further resources for more details.

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Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colours. In this short article I offer a glimpse into the evolving design, and how it has grown to become so recognisable.

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I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers.

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