The Logorama movie is a short animation by H5. It has been nominated won at the 2010 Oscars in the short film category. Full movie below.

In a world made up entirely of trademarks and brand names, Michelin Man cops pursue a criminal Ronald McDonald.

“Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… and even more in LOGORAMA!”

All 16 minutes (taking an incredible six years to make) are shown in the embedded video panel below.

Best viewed full-screen. Contains profanity.

Logorama on IMDB. Via @debbiemillman (thanks!).

Update: 08 March 2010
Watch the Oscar acceptance speech.

Published on Logo Design Love

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Patrick King of the TypographyShop has kindly offered 10 lucky Logo Design Love readers a free “Make the Logo Smaller” t-shirt.

The type is set in Neuzeit S, a 1966 geometric-grotesque hybrid redesign of Wilhelm C. Pischner’s Neuzeit Grotesk, originally designed in 1928.

There are two styles available, with the logo large, and small, and you can choose your size, sex, and whether you want a black or white tee.

For entry into the random draw, simply leave a comment answering the following question:

Why did you become a graphic designer?

10 commenters will be drawn and emailed on Wednesday 24th February, and I’ll update this post with the names.

Update: 24 February 2010
The t-shirt winners have all been sent an email with information on how to collect. The winning names are as follows:

1. Tim B
2. Jukka Lariola
3. Joao Pereira
4. Sarah
5. Ahmed
6. Kosta Atzemis
7. Jackie
8. Debbie
9. Enrique Mendoza
10. Lee

The third-year students on Kingston’s Graphic Design and Photography degree recently answered the same question.

Good luck, and thanks again to Patrick King. Be sure to check out the rest of his design-related clothing, including a tasty Helvetica Neue hoodie.

But if making the logo smaller isn’t for you, there’s a cream for that.

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Let’s begin.

6 steps to logo design greatness

Step 1
Launch Adobe Photoshop and create a new file (no larger than 3 inches square, RGB at a maximum of 72dpi).

Step 2
Create a shape using the rectangle or ellipse tool (for the more adventurous, go crazy with the custom shape tool—a bit too mad for me).

Step 3
Rasterize your shape before applying a gradient (the more colourful the better—you want to stand out from the crowd, remember).

Step 4
Type your name over the shape using the horizontal type tool (extra credit for those who use either Brush Script, Comic Sans, Papyrus, or Stencil).

Step 5
Flatten the image so you can make use of the filters available (release the creativity—use at least three filters).

Step 6
Save your file as a JPEG for maximum usage online and in print.

Infinitely more memorable than that old rubbish from before.

Assignment deadline
As soon as iStock stops giving a $5 bonus for “logo” uploads.

Now, go forth and prosper, my dezigner chums!

Published on Logo Design Love

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Jim Walls, creative director at 160over90, has published an insight of his dealings with 50DollarLogo.com. He was promised six logo designs, unlimited revisions, and a 1–3 day turnaround, but one year on and he’s still waiting for the right identity.

“How are the redesigns coming along? It’s been nearly three months since my last request!”

Read the email conversation between Jim and ‘Abina’ here:

The 50 Dollar Logo Experiment

Somewhat related, and back in August, Doug Bartow published a logo experiment of his own. He spent $825 comparing four online logo design companies, giving them all the same design brief. Worth a read.

Have you had any similar experiences?

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Is your ‘tiny-logo-loving’ designer always cramming your beautiful logo into an obscure corner of your ad? Well not any more, now that you’ve got Make My Logo Bigger Cream!

A huge logo in just seconds!

You paid your neighbour’s nephew’s friend a whopping 50 bucks for that logo. Make sure you display it with pride!

“My logo is so much BIGGER now!”
Bubba’s Used Cars

View the full commercial on the Make My Logo Bigger Cream website, or watch the YouTube video.

Interesting viral marketing from Agency Fusion, a web development company in Utah, USA.

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When I saw these logo equations a few months back, I wondered how long the updates would last. Fair play, as they’re still going strong. You can find many more at Logólogos. Who’d have thought sums could be fun?

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