Logo Design Love

For graphic designers and all who love logos.

DC Entertainment

DC Comics logo

Earlier this week DC Entertainment revealed a new brand identity.

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British Rail’s double-arrow

British Rail symbol

The company name was shortened to British Rail and Gerry Barney of the Design Rearch Unit conceived the famous ‘double-arrow’, a remarkably robust and memorable icon that has far outlasted British Rail itself and continues to be used on traffic signs throughout the United Kingdom as the symbol for the national rail network and more specifically railway stations on that network.

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Brand Memory Game

Brand Memory Game

A quick exercise on the prevalence of particular brands.

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Moving Brands does HP

HP identity design by Moving Brands

I can’t remember seeing a more impressive, in-depth brand identity project than what Moving Brands has done for HP.

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University of Sussex

University of Sussex logo

It’s a great example of how identity design can become part of our language, with the university’s monogram “us” being integrated into promotional phrases.

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From the bookstore

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