“Numerous things. But before they start designing, it’s about the client, the competition, the context and the audience.”
“…it’s not the logos’ design, it what stands behind them.”
Not only is it inadequate and doesn’t serve its purpose, but it is also stolen.
Identities are the beginning of everything.
“The logo is an identifier but it’s also something that stands-in for who you are.”
My very favourite mark is the World Wildlife Fund. I’d love to have done that.
The computer will not help you connect with your creative impulses. A pencil will.
Sagi Haviv, born June 1974 in Israel, is a partner and designer at Chermayeff & Geismar, the Manhattan-based studio that needs little introduction.
Sagi will kindly answer questions from Logo Design Love readers. Read on to learn more about his design accomplishments and to ask a question.
Coca-Cola’s design director Moira Cullen talks about the role of Turner Duckworth in bringing the famous brand identity back to basics.
Following my blog post about logo design SEO I received an email from an ex-search marketing manager for one of the highest-ranking logo design companies. He agreed to answer a few questions about the tactics employed to rank highly in Google.
“The truth about logos is that they are not that hard to do. If you ask people in the US what logos they like and recognise, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is, so if you want a logo like Target, you don’t need to hire a designer…”
In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
Blair Thomson interviews Belgian-born “Lord of the Logos” Christophe Szpajdel.
Tom Geismar, one of the most highly-acclaimed designers in the profession, graciously agreed to answer your questions.
I’m sure many of you don’t use Twitter, and I know most of you don’t follow @LogoDesignLove, so as promised, here’s a quick recap from the past week or so of tweets.
Paul Rand talks about his iconic logos for IBM, UPS, ABC, Westinghouse and more.
Pentagram partner Kit Hinrichs talks about his experiences in a recent interview for the One Club.
At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. Steven Heller spoke with Mr. Sender just after the election to discuss the evolution of his logo.
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
— PAUL RAND
Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world.