“The logo is an identifier but it’s also something that stands-in for who you are.”
My very favourite mark is the World Wildlife Fund. I’d love to have done that.
The computer will not help you connect with your creative impulses. A pencil will.
Sagi Haviv, born June 1974 in Israel, is a partner and designer at Chermayeff & Geismar, the Manhattan-based studio that needs little introduction.
Sagi will kindly answer questions from Logo Design Love readers. Read on to learn more about his design accomplishments and to ask a question.
Coca-Cola’s design director Moira Cullen talks about the role of Turner Duckworth in bringing the famous brand identity back to basics.