Logo Design Love

For graphic designers and all who love logos.

Design Matters: Tom Geismar

Enron logo

“…it’s not the logos’ design, it what stands behind them.”

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Milton Glaser on the Florence logo

Milton Glaser

Not only is it inadequate and doesn’t serve its purpose, but it is also stolen.

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Paula Scher on designing identities

Citi logo sketch

Identities are the beginning of everything.

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The art of logo design

“The logo is an identifier but it’s also something that stands-in for who you are.”

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Angus Hyland on logos

Angus Hyland

My very favourite mark is the World Wildlife Fund. I’d love to have done that.

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An interview with Sagi Haviv

Ivan Chermayeff, Tom Geismar, Sagi Haviv

The computer will not help you connect with your creative impulses. A pencil will.

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Ask Sagi Haviv

Sagi Haviv

Sagi Haviv, born June 1974 in Israel, is a partner and designer at Chermayeff & Geismar, the Manhattan-based studio that needs little introduction.

Sagi will kindly answer questions from Logo Design Love readers. Read on to learn more about his design accomplishments and to ask a question.

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Turner Duckworth and Coca-Cola

Coca-Cola’s design director Moira Cullen talks about the role of Turner Duckworth in bringing the famous brand identity back to basics.

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Secrets from a search marketing manager

Following my blog post about logo design SEO I received an email from an ex-search marketing manager for one of the highest-ranking logo design companies. He agreed to answer a few questions about the tactics employed to rank highly in Google.

grey hat

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Michael Bierut talking logos

Michael Bierut

“The truth about logos is that they are not that hard to do. If you ask people in the US what logos they like and recognise, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is, so if you want a logo like Target, you don’t need to hire a designer…”

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NeXT logo by Paul Rand

NeXT logo by Paul Rand

In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.

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Lord of the Logos, Christophe Szpajdel

Lord of the Logos, by Christophe Szpajdel

Blair Thomson interviews Belgian-born “Lord of the Logos” Christophe Szpajdel.

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An interview with Tom Geismar

Chase bank logo

Tom Geismar, one of the most highly-acclaimed designers in the profession, graciously agreed to answer your questions.

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Brand alphabets, Chicken Now, the Apple logo designer, and a fuss over nothing

Apple logo sketch

I’m sure many of you don’t use Twitter, and I know most of you don’t follow @LogoDesignLove, so as promised, here’s a quick recap from the past week or so of tweets.

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An interview with Paul Rand

Paul Rand

Paul Rand talks about his iconic logos for IBM, UPS, ABC, Westinghouse and more.

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Kit Hinrichs: the story of a storyteller

Kit Hinrichs retrospective

Pentagram partner Kit Hinrichs talks about his experiences in a recent interview for the One Club.

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Interview with Obama’s logo designer

Obama 08 logo

At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. Steven Heller spoke with Mr. Sender just after the election to discuss the evolution of his logo.

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All about Paul Rand

IBM poster design

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
— PAUL RAND

Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world.

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